The world-renowned auto parts supplier and world-renowned tire manufacturer, the German brand Tire, will invest US$210 million to expand the tire factory in the city of Kamašari in Bahia, Brazil. Matthias Schönberg, chief operating officer of Mark Tire (America), said: "This investment project is one of the development strategies of the company's tires, which aims to significantly increase the performance of the world's tire products for horse tires - especially the BRIC countries. The business performance will be doubled by 2015. The production capacity of the German Marmax tire factory in 2010 was 4.5 million car tires and 350,000 truck tires. This year's production exceeded a new high, producing 5 million car tires and 450,000 truck tires.
Renato Sarzano, the general manager of the company's tyre tyres company Latino Tires, explained: “In 2004, we injected the first investment in the project – 260 million U.S. dollars. Now we are investing in the second wave in order to expand production. Satisfy the market demand in the North American free trade zone (including the United States, Canada, and Mexico. Brazil in Latin America is close to the North American Free Trade Zone, and the market position is very important.)
Pedro Matos, general manager of the Kaimasari tyre factory stated: “With this investment, we can install new equipment, optimize processes, add 400 jobs, and benefit the market development in the entire region.†This tire factory was established in 2006 4 Formally put into operation on the month, the total area is 8,611,128 square feet and there are now 1,150 employees. At the time of initial planning, space for expansion was already reserved.
German brand tires sponsored the 2014 World Cup in Brazil. This expansion project also provides a good guarantee for further growth in future capacity. In 2010, the market share of German-branded tires in Brazil reached a new record (the market for spare tires for passenger cars and light trucks). The increase in the operating performance of the Brazilian market is also impressive - the sales of passenger car tires and truck tires have increased by 25% and 38% respectively compared to 2009. In 2010, the sales of the global passenger car and light truck tires of German brand tires reached 100 million.
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