2014 European car sales will rise slightly

Since the heavy blow of the economic crisis, Europe has experienced a six-year downturn. Recently, industry insiders predict that the European auto market will eventually recover in 2014. This may ease the retail pricing pressure of some automakers in the region.

As the economic situation in most European countries slowly picked up at the end of 2013, consumers finally began to restore their confidence to purchase new cars for a long time at a discount of nearly 24%.

Carmakers and industry observers expect European car sales to rise by almost 3% this year, which is good for automakers on the margins of the industry, especially for carmakers such as Fiat and PSA Peugeot Citroën in a severely recessed Southern European region. news.

According to Carlos Da Silva, head of European light vehicle forecasting department of IHS Global Perspective Automotive Group (IHS), “The car discount will gradually decrease, but it will continue until the end of 2014.” IHS predicts that European car sales will rebound in 2014 2.5%.

However, industry observers say that automakers targeting the mass market are not likely to make a profit in the European market. In 2013, European car sales were estimated at less than 1.3 million vehicles, a decrease of nearly 25% from the 2007 peak.

In 2009, the United States reduced its production capacity and actively solved its own crisis. And throughout Europe, with nearly 300 factories in 2012, only half of the homework was done. The government hopes that the factory will continue to work to protect employment, but it hinders the pace of economic recovery. As a result, the economic rebound in Europe is relatively weak and profits are relatively small.