In the first half of this year, a series of overseas commercial vehicle market reports came from domestic related companies: On July 22, 1100 bus buses delivered by Ankai Bus to Algeria were officially shipped; on July 21, local time in Yutong Bus, Venezuela Chairman Tang Yuxiang and Venezuelan Minister of Transport Hayman Truti signed a memorandum of cooperation including 1,500 passenger cars, accessories, tools, maintenance and intelligent bus operation management system; on July 30, Zhongtong and Saudi Arabia signed the current China's largest school bus export orders 2,186 school buses have been shipped in Qingdao Port.
Bus exports are booming and truck exports have also performed well. Jianghuai Automobile (Hong Kong) Co., Ltd. and the Venezuelan Land Transport Department signed a purchase contract with a total amount of approximately 274 million US dollars and 5,239 heavy trucks. This is the largest export volume of heavy trucks in China in recent years. In the case that the domestic commercial vehicle market is not prosperous, the overseas market has been frequently reported, bringing vitality to the commercial vehicle market in China.
Expanded export scope to enter the developed markets In the past, China's passenger car exports mainly to developing countries in Africa, Southeast Asia and South America. Today, South Korea and Singapore have also become the market for passenger car exports in China. In 2012, 25 medium-sized buses of Shenlong Bus entered the Korean market. Xiamen Golden Passenger Cars also occupied a certain share in the Singapore market. Ankai City Touring Cars have been successfully sold to London, England, Las Vegas, San Francisco, Washington and other cities. In July of this year, Yaxing 12-meter pure electric bus was exported to the United States, and more and more passenger cars were exported to developed countries.
Look at our truck exports. In 2012, 800 Euro VI heavy trucks produced by China National Heavy Duty Truck Co., Ltd. were exported to Brazil. This is the first batch production of Euro VI heavy-duty trucks in China. It is also the first heavy-duty truck that has been exported to Europe and above in batches. The export of FAW Jiefang truck covers Southeast Asia, the Middle East, In 62 countries and regions in South America, Africa and Eastern Europe; last year, Shaanxi Auto tractors exported to Australia, and Chinese heavy trucks successfully entered the Australian market. This shows that China's commercial vehicle exports have begun to advance to the developed markets of Europe and the United States on the basis of stabilizing existing traditional overseas markets.
The transformation of export methods from selling products to selling solutions and selling simple products is the main way for China's commercial vehicle enterprises to adopt in the initial stage of overseas markets. With the intensified competition in the export market, “good quality and low price†can no longer fully reflect the competition of Chinese manufacturing. Advantages, users are not only satisfied with the products in terms of demand, providing solutions to provide new ideas for further development of overseas markets.
According to Yu Chunyin, deputy general manager of Zhongtong, the 2,186 school buses exported to Saudi Arabia will help the local education department to develop school bus standards that meet the geographical conditions and cultural characteristics of the country, and provide a comprehensive operation plan to eventually enable the Saudi school bus operator. Purchased the Zhongtong school bus. On July 14, the Beijing Municipal Transportation Commission, Foton Motor and the Nairobi Government of Kenya held a strategic cooperation signing ceremony for the Nairobi Municipal Public Transport Improvement Project. According to the agreement, Foton Motor will provide a series of solutions for the city of Nairobi, including green bus integration, urban governance, and environmental governance. Futian's transition from product output to providing comprehensive solutions is more conducive to consolidating and expanding the market, which has played a very good role in promoting Fukuda's development in Africa.
This change of heavy truck companies is also more obvious. In 2013, Hualing Xingma added overseas technology department and overseas service department to overseas markets, and dispatched personnel to provide technical services to the local market, which provided guarantee for further consolidation of overseas markets.
Overseas strategic adjustment of export products and construction of factories The combination of commercial vehicle enterprises and overseas market is about a dozen years ago. At that time, commercial vehicle enterprises started from building brands and improving services. Due to the long distance, many companies have not established perfect after-sales service outlets in the target market. With the continuous transformation and upgrading of commercial vehicle enterprises, many enterprises have significantly improved their R&D capabilities and manufacturing processes, and their understanding of overseas markets has begun to change, and the market layout has become more rigorous. All enterprises have developed their own overseas market strategies, focusing more on building brands and improving service levels.
Yu Chunyin summed up Zhongtong’s overseas market strategy from “hunter type†to “farmer typeâ€, concentrated on cultivating market segments, gradually developing large customers, and targeted products to meet local operational needs. Consolidate existing customers while constantly tapping potential customers and markets. At the same time as the Saudi school bus big order, Zhongtong did not give up the deep excavation of the Saudi bus market. According to Yu Yinyin, Saudi Arabia will plan to develop public transportation in the next step, and buses will become the main demand of the local bus market. Therefore, Zhongtong will also study the local bus market in depth and strive for something.
Focusing on the development of after-sales service network is also an important measure for commercial vehicle enterprises to stabilize overseas markets. It is understood that as of the end of 2013, China National Heavy Duty Truck has developed more than 160 first-level dealers in the international market, established more than 400 service outlets, and more than 300 accessory outlets, initially forming an international marketing network with wide coverage and timely response. Service Network.
At the same time, China's commercial vehicle companies have set up factories overseas, and the mode of expanding overseas markets is also changing. From a single vehicle sales to a combination of production and export products in the target market. At the same time that Yutong and Venezuela signed a large order, they also included a joint venture to build a factory. The purpose was to deepen the South American market and further expand the market share of Venezuela.
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