In the first half of the year, the number of vehicles reached 2600 units, and the sales volume reached 19,000 units. In these two indicators, Sichuan has already completed 80% of the annual tasks. Among the 30 overseas offices in Yuchai, the Sichuan office ranked first in the first half of this year. Chen Feng, director of the Sichuan office, said that if the market demand exceeds the company's production capacity, they can sell at least 2,000 more. The market capacity of Sichuan itself is relatively large, but the key to this achievement is Yuchai’s sales force seizing the opportunities and seizing market opportunities.
At the beginning of this year, Chen Feng predicted that the Sichuan market may usher in a small upsurge after the end of the year, so he reserved an inventory of 5,000 engines in advance. In March, the national market was all up. Yuchai's production capacity could not meet the market demand, and the headquarters had no stock. Thanks to this inventory, they caught the climax of this market.
Sichuan is the traditional market for Dongfeng Motor. Dongfeng Motor's dealer in Meishan District, Yu Xuezhong, chairman of Sichuan Yusheng Automobile Sales and Service Co., Ltd., told reporters that there was a saying spread in the Sichuan area that it was called “Dongfeng plus Yuchai. Dongfeng Motor has a market share of more than 60% in the commercial vehicle sector, of which Yuchai Engine is the most matched.
Yu Xuezhong believes that Yuchai's engine has better power performance and particularly outstanding climbing performance, which is very suitable for the geographical features of Sichuan's many mountain areas. In addition, Yuchai has a complete service network in Sichuan to facilitate user maintenance. It is precisely because Dongfeng and Yuchai have maintained an absolute advantage in the Sichuan region, so the two strong forces can achieve a win-win situation.
It is worth mentioning that Yuchai 6M series heavy machine products supporting Dongfeng Hercules have achieved good sales performance in Sichuan. In recent years, Dongfeng Hercules has sold well in Sichuan, and Yuchai’s 6M series heavy-duty engines have also opened up markets in Sichuan. In the first half of this year, Yuchai 6M heavy-duty aircraft sold over 600 units in the Sichuan region. Dujiangyan alone has more than 100 units.
The post-disaster reconstruction project also relied on Dongfeng’s strong position in the Sichuan market, as well as the development of the Sichuan market by brands such as Sanhuan Shitong and Liuqi. Yuchai’s machinery took absolute positions in the commercial vehicles involved in earthquake relief and post-disaster reconstruction. Dominance.
According to Chen Feng, the Yuchai Sichuan office will establish the southwest region's accessories center, some of the host product sales and maintenance centers. This is also the most complete and most complete office of Yuchai’s overseas offices.
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