When GM tried to emerge from the shadow of bankruptcy protection and re-introduced people in the face of "new GM," many people could not help but worry: "When will the old car giants stand up again? Is it really a new word? Everything erased in the past?"
Just over a month after leaving the bankruptcy protection, that is, at the end of August, New GM ushered in the first “suddenly clear skies†in the blessed land of China in the past few months. The best comfort and encouragement for rebirth.
Yi Xi: As of mid-August, GM's sales in China in 2009 once again exceeded the million mark. This is the third consecutive year that GM has sold more than one million vehicles in China, and it is the first time that GM has exceeded one million vehicles in the first eight months.
Erxi: New GM smoothly handed FAW to establish FAW-GM Commercial Vehicle Co., Ltd. and continues to expand in China.
If we say that the first happiness is a reward for hard work in the past, then the second happiness has opened up a new chapter in the future of the new GM in China, and is another challenge to GM.
Aiming for new growth in China
As of mid-August, GM's sales in China have exceeded one million units, and its current market share in China is between 11% and 13%. However, in order to realize its goal of sales of 2 million vehicles in China in 2013 and a 15% share in the Chinese market, GM has not given up its efforts to find joint venture partners in the commercial vehicle sector. Since 2007, General Motors has been in contact with commercial vehicle companies such as JMC, Yuejin, and Jianghuai. This time, it will be accelerated with FAW and will undoubtedly speed up its goal in China.
Chairman of General Motors China, Gan Wenwei, said that the new joint venture enabled GM China to gain a foothold in a "rapidly developing" field, and that China's light commercial truck market accounted for more than 50% of the global light commercial truck market. This is clearly the main growth of GM in the future. One of the points. This reporter learned that light commercial vehicles have become a new round of product substitution technology competition, only in July China's total sales of light vehicles increased significantly by 60% year-on-year to 1.03 million.
Di Dewei, general manager of FAW-GMC, said that in the global sales of light commercial vehicles, the Chinese market accounts for 52% of the total, and this proportion will continue to grow, “a new joint venture will be in this The market has achieved better sales results.†It is reported that FAW-GM plans to sell 80,000 to 90,000 vehicles this year and sell 100,000 next year, while a third plant in Harbin is under construction. After the completion of the plant, FAW-GM will Production will reach 200,000 by the end of next year. Dideway revealed that increasing export capacity will also be one of the long-term goals of the new joint venture, but the specific plan is still in the process of research.
After the joint venture with FAW, the two largest auto companies in China have become GM partners, and GM has also gained more room for development in China. Earlier, Gan Wenwei repeatedly stated that even if the cash flow from the headquarters is tight, GM’s earnings in China will still be used for local investment rather than saving the headquarters. It can be seen that the Chinese market has become its most important fulcrum for the Department's troubled GM.
FAW to make up for the short board
In 2008, FAW Group’s sales of passenger cars and commercial vehicles grew by 7.75% compared to 2007. In 2008, FAW Group sold 1,236,700 cars, an increase of 12.46% over 2007. The light passenger cars have seen negative growth - sales of 64,610 vehicles were completed in 2008, a decrease of 11.85% compared to 2007. The FAW-GM Commercial Vehicle Co., Ltd., which was established this time, took on the high hopes of the FAW Group - to open up new markets and offer high sales.
According to information provided by FAW Group, the total exports of FAW's vehicles and parts in 2008 were US$518 million, of which 25,242 vehicles were exported, amounting to US$378 million. Among them, the proportion of light truck exports is not large, and the main exporter is Ukraine. Last year, it exported only nearly 2,000 vehicles.
At present, Russia, Ukraine and other Eastern European countries have already made breakthroughs for FAW, but the annual export of medium-heavy trucks is only 8,500, and the export of light trucks is only 2,000. Markets such as North America and South America that are still blank for FAW are universal. GM has promised to help with sales network and brand influence.
GM's sharing of its overseas marketing network with the joint venture company is precisely what FAW hopes. It is much easier to enter the overseas market with the help of common forces than through FAW alone. Once GM makes money in the joint venture company, it may also expand the scope of cooperation. FAW's long-term exports of medium and heavy trucks may not necessarily be unable to use the universal network. For FAW, this is indeed an opportunity to expand the overseas market of independent brands of medium and heavy trucks.
New Universal Accelerated Product Development
“There is almost no place in the world that is more attractive to us than China.†Luo Ruili, executive vice president of General Motors, said that this cooperation is a positive expansion of the new GM’s existing product lineup in China that has just been established for more than two months. It also shows that Continue to invest in business in China. With the establishment of the second general headquarters of the Group in Shanghai and the gradual improvement of the position of the Pan-Asian Automotive Technology Center in several design centers of General Motors, China is gradually becoming a universal global business center.
According to general sources of global resources, New GM is re-developing all its core brands. Within two years, the company plans to launch five new products in China under the Buick and Chevrolet brands. The first appearances are Chevrolet Cruze and Buick's Regal and LaCrosse. In the next five years, more than 30 new models will be unveiled in the Chinese market one after another. In addition, the plug-in hybrid model Chevrolet Volt is also scheduled to go on sale in 2011.
At the same time, as one of the GM's global development centers, the development capability of the Pan-Asia Automotive Technology Center has also rapidly expanded. The scale of its development is understood to increase three-fold in the next five years and it has already become a global GM. The development of the network has become part of the development of a universal global new car. Whether it is the improvement of the Cadillac SLS or the development process of the new LaCrosse, the status of the Pan Asia as a common global development network is increasing. The gradual maturity of the China Development Center also allows GM models in China to adapt to the needs of Chinese consumers as quickly as possible, resulting in more outstanding market performance.
News background
On August 30, China FAW Group Corporation and General Motors Corporation announced in Changchun that "FAW-GM Light Commercial Vehicle Co., Ltd." was listed.
In the newly-established FAW-GM Light Commercial Vehicle Co., Ltd., China FAW and General Motors each have a 50% stake, with a total investment of 2 billion yuan and a registered capital of 1.2 billion yuan. The term of the joint venture is 30 years, and the joint venture company is registered in Changchun City, Jilin Province. FAW Harbin Light Vehicle Co., Ltd. and FAW Hongta Yunnan Automobile Manufacturing Co., Ltd. are subsidiaries of the joint venture company.
The new joint venture FAW-GM will be mainly engaged in the research and development, production, sales, warehousing, export and logistics of light trucks, light buses and related assemblies and components. The existing products and future new products based on the continuous development of FAW-branded products will still use the FAW Jiefang brand, and products imported from GM may use the brands of GM.
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