Subsidy policy or promotion of commercial vehicle market rewriting


According to the latest data, in June 2009, the production and sales of commercial vehicles in China were completed at 254,500 units and 269,200 units respectively, an increase of 11.04% and 8.34% respectively from the same period of the previous year. From the same period of last year, commercial vehicles have been higher than the previous three months. At the same period of the year, the growth rate increased month by month.

Many dealers believe that the latest data show that the worst time for commercial vehicles has passed. The consecutive three-month year-on-year increase, in addition to indicating that logistics demand is clearly picking up, can also be seen that the implementation of the "car to the countryside", "old for new" subsidies and other incentives for the commercial vehicle market has achieved initial results.

【survey】

Commercial vehicle dealers begin to increase inventory

The commercial vehicle market is picking up. The reporter visited and learned that in the second quarter, many commercial vehicle dealers clearly felt that the market situation has changed, and sales are slowly picking up.

Wu Haomin, general manager of Shanghai GM Wuling Automobile authorized dealer Zhengzhou Yubei Mechanical and Electrical Equipment Co., Ltd. introduced that in June and July, commercial vehicle sales were good, and some dealers began to increase their inventory and hit the market in the second half of the year. Commercial vehicles are very sensitive to the economy. Since September last year, the sales of commercial vehicles have begun to decline. By the first quarter of 2009, the commercial vehicle market has been very bleak. "Currently, the truck market is ok, and it is fine." Many dealers have reported that the vehicles sold each month are basically the same as last year, and the stock is not very large. The truck market in July, the off-season is not thin, is now a very good adjustment period, the market should be better in the second half, many dealers will increase inventory, sprint the market in the second half.

【analysis】

Initial benefits of the subsidy policy

On July 13, 2009, the state issued another heavy blow: the Ministry of Finance, the Ministry of Commerce, the National Development and Reform Commission and other agencies jointly issued the "Means for Implementing Automobile Trade-in" (hereinafter referred to as the "Measures"), the scope and standard of subsidies for the replacement of vehicles, and the application process. Subsidy funds will be audited, supervised and managed, etc. According to the "Measures", the four types of cars can enjoy trade-in subsidies, and the amount of subsidies varies from 3,000 yuan to 6,000 yuan.

In the current round of policy stimulus, the poor performance of the commercial vehicle market in the first half of 2009 became the focus of policy stimulus. Among the four types of vehicles that are clearly stipulated in the Measures and can be used for replacement, commercial vehicles also play a major role. These four types of vehicles are: the old mini-vehicles that have been used for less than 8 years, and the medium-sized and medium-sized rental vehicles. Passenger cars; old, medium- and light-duty trucks that have been in use for less than 12 years; old medium-sized passenger vehicles that have been in use for less than 12 years (excluding taxis); and the service life specified in the “Use Age Limit Table for Automotive End-of-life Standards” Compared to the various types of "yellow label cars" that were scrapped in advance.

“In the stable growth of the truck market in the first half of the year, minivans have contributed the most. The increase in subsidies has also contributed to the promotion of mainstream commercial vehicle companies.” Shi Lei, Marketing Manager, Henan Jiangling Motors Sales Co., Ltd. think.

【Outlook】

Commercial vehicle market pattern or rewrite

However, there are different voices in the industry regarding the effect of this policy stimulus. The person in charge of a light truck dealer said that before the “cars going to the countryside” policy, there were subsidy contents that supported the development of light vehicles, but it did not have much effect. Some consumers felt that the subsidies were too small. In fact, if the old cars directly changed hands, You can get more than 4,000 yuan. You don't have to go through complicated procedures. You can get money as well. There are also people in the industry who believe that although there are not many subsidies, the policies will surely have an effect. This should be a good thing for the commercial vehicle market.

In the face of the still-recovering market, the reporter found that many domestic commercial vehicle companies did not passively wait for the support of national policies, but instead actively sought change and development to further develop the market with a series of measures.

For example, since 2009, Zhengzhou Nissan has taken Nissan's multi-functional crossover car NV200 to actively prepare for the domestic light commercial vehicle market; GM and FAW have made rapid progress in cooperation in light commercial vehicles; Foton Motors and German Daimler-Benz have joined hands; GAC Hino recently stated that it does not rule out the introduction of Hino light truck technology.

The industry believes that in the process of rewriting the commercial vehicle market, Chinese companies are facing challenges and opportunities. What is worthy of attention is that in some joint ventures and cooperation projects between Chinese and foreign vehicle companies, the two sides have also undergone major changes in their cooperation models. The joint-venture company has developed from the use of foreign brands and the production of foreign models to Chinese and foreign companies to jointly manage Chinese brands and join forces to enter the international market. Commercial vehicle companies are actively responding to the current difficulties through various methods such as strong alliances and integration and cooperation.

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