Yuchai opens up market to win service battles

Without the support of the host company, as an independent internal combustion engine supplier, Yuchai has developed to today, and it can be said to be "a hard work, a harvest." In addition to these cultivators reflected in the management, research and development, production progress, service has become Yuchai's biggest bright spot.

Xu Tao, sales manager of the “Three Rings and Ten Links” area in Tibet, has long been in contact with Yuchai as a buyer of equipment. He told reporters that at the beginning of his contact with Yuchai, Yuchai's products were closer to the level of many second-tier brands in China today, and even worse than some brands. But time shows that Yuchai emerged and left these companies behind. He believes that the reason is that Yuchai wins service.

In the Yuchai office in the five regions visited by the reporter, each office and the service stations under its jurisdiction have their own service features. Some of them have established a perfect secondary service system, some have always kept close to users despite their hard work, and some have combined with R&D institutions to improve service quality. It is these outstanding services that have earned Yuchai's market share in various submarkets.

Inner Mongolia Office: Perfection of Substation System

The Yuchai Inner Mongolia Office has 28 service stations, and these service stations are further substations. There are 1 or 2 less, and there are 5 or 6 less. The establishment of these sub-stations has greatly increased the service radius of Yuchai. reduce. This model seems to be a very effective method, but in the provinces where the reporters came to, only the Yuchai Inner Mongolia Office has achieved great success in this regard, and has really built a complete sub-station service network.

The reporter learned that Inner Mongolia has already discovered the first coal reserves and natural gas reserves in China. Last year, the coal output exceeded Shanxi for the first time and became the first in the country. The concentration of vehicles in mines is very high. It is difficult to meet the demand for setting up service stations in some prefecture-level cities or counties. Therefore, the most important substation network in Inner Mongolia is covered by mines. At present, the system is relatively complete.

The quality of service stations in Inner Mongolia is also relatively high. For example, in Daqi, Yuchai has the only special service station that has been rated as advanced for six consecutive years—the Daqi Kaisheng service station. This service station is located in an auto parts city and mainly serves heavy trucks such as Dongfeng. Affected by the financial crisis, Dongfeng Motor Dealers in the auto parts city only sold dozens of vehicles; over the same period last year, their sales have already exceeded 1,000 units. When the market was hit so hard, the service station still sticks to the Auto Parts City and serves new and old customers.

Lanzhou Office: Closer to the end

The mining resources in the two provinces of Ningxia and Qinghai are relatively concentrated, mainly in the Shizuishan area. To this end, Yuchai has a very strong service network in the Shizuishan area. Among them, the Dawukou service station has been rated as an advanced special service station for four consecutive years.

Qin Yunyun, head of the Dawukou service station, said that in order to provide convenient services, it is closer to the mining area and host sales companies. The service station has just moved home once, and the parts library is still under construction. They have never slowed down the service because the service station still needs to be built and perfected. The urgently needed parts are taken directly by air and won a good reputation among users. He told reporters that the new yard he rented was originally a large pit. In order to put this pit in place, several mine users brought sand and stones free of charge for him. These actions represent the recognition of the users. .

At the service station, the reporter interviewed two persons in charge of Ningxia Hefeng Automobile Trading Co., Ltd. The company has been involved in the Taian space mining dump truck business for two months. The business just started but was welcomed by the market. Zooming in, they proposed that Yuchai could increase the capacity of spare parts in Shizuishan. Luo Xuejun, director of the Yuchai office in Lanzhou, said on the spot that they have plans to establish a library of parts in the area.

The situation of coal mines in the Shizuishan area is relatively complex. There are open pit coal mines and coal mines that require deep underground excavation. Chen Yangjun, a service manager at the Lanzhou office, said that the mine situation is very bad. There is often a lot of dust and coal ash on the road from the mining area to the coal platform. It is difficult to see two meters between vehicles. They often serve users in such an environment.

Qingzang Office: After Life and Death Service

The Yuchai Qingzang Office claims to have four “most”—highest altitude, widest area, largest service radius, and least office staff. The Qinghai-Tibet Plateau has a vast territory. The two provinces add up to nearly 2 million square kilometers, nearly one-fifth of the country's total area. However, in such a large area, the population is still less than 100 million. There are many places where there are no human areas. Therefore, the difficulty of serving the Qinghai-Tibet Plateau is not only difficult but also dangerous. The personnel of the Qinghai-Tibet office and service stations have all experienced life and death.

Meng Rong, the director of the Qinghai-Tibet office, has been in Xining for more than two years. Many service managers who have been stationed with him during the same period have already been mobilized. He has been sticking to the Qinghai-Tibet Plateau. He drives at least twice a year to Lhasa himself. On one occasion, he returned from Golmud at midnight. At that time, he had a road to build a road and he could only walk on the road that was temporarily paved. Suddenly he felt that the car was slipping. When he looked closely, it turned out that the road below was not a road at all, but a frozen river. He said that fortunately, the ice is solid, he quickly poured out the car, or life is difficult to protect.

Sichuan Office: Support Army for Reconstruction after Disasters

The Wenchuan earthquake struck Sichuan and Chongqing, and the Yuchai Sichuan office and various service stations also took active action. Dujiangyan Service Station is located in the disaster area. In this earthquake, they are both disaster victims and disaster relief workers. At the service station in Dujiangyan, the head of the station, Chen Zhifu, pointed to the roof of the house in the yard and told reporters that the roofs of several houses at the service station had been collapsed, and it was now clearly seen that there were a lot of new replacement roof tiles. . The four-storey building opposite the service station has now become a dangerous building. The staff of the service station originally living in the service station had to be moved out of it. Now there are still some people living in temporary board houses.

After the earthquake, disaster relief vehicles have penetrated into the disaster area. Many of the vehicles are equipped with Yuchai engines. These vehicles are in urgent need of service. After learning of this news, they immediately shouldered the incumbent responsibility for the uprising. A few days after the earthquake, he sent four people to the disaster area to serve a disaster relief team. As a result, the vehicle encountered aftershocks as it passed through Yingxiu Town. A large rock fell down from the top of the mountain and was right in the car. Two service workers died on the spot and donated young and precious lives for the earthquake relief. In spite of this, Yuchai’s service personnel are still on the frontline of service and on the frontline of disaster relief.

Chongqing Office: Combining R&D with Services

Chongqing is not big, but the amount of Yuchai's machinery is impressive. To this end, Yuchai established a complete service network in Chongqing. Since the market for gas engines has just been opened in the region, Yuchai united the service network with R&D institutions to work together to open up the market.

Wang Xiaolei, deputy general manager of Chongqing Bus Rapid Transit Development Co., Ltd., said that they have made a lot of requests for product performance when purchasing engines. Of the many companies in contact, only Yuchai is the most active, even if there are only two engines. During the trial, he also wished to re-debug the engine parameters. It was precisely this that led them to decide on the choice of Yuchai. He said that if a company can have such a service attitude, this company has no reason not to grow.

In Chongqing Hengtong Bus Co., Ltd., the reporter saw Yuchai and its joint construction laboratories, and a YC6M230-20 engine was under test. The sales manager of Chongqing Yuchai office, Zeng Qiang, told reporters that the lab bench in this laboratory was provided by Yuchai. Through close cooperation in R&D, service and other fields, Yuchai’s relationship with Hengtong has become closer. In July of this year, Yuchai received a large order of 400 engines from Hengtong. It is reported that the batch of engines will be exported along with Hengtong’s buses. Thailand.

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