At present, China's lighting power accounts for about 13 of the total electricity consumption of the whole society. If all the incandescent lamps in use are replaced with high-efficiency lighting products, the annual energy saving will be 48 billion kWh, and the energy saving potential is huge.
Analysts observed that as LED prices fell and light efficiency increased year by year, the acquisition cost recovery cycle was significantly shortened, and the global commercial and public sector's willingness to replace lamps was greatly enhanced. The pulling effect of LED replacement light sources has also begun. Prominent.
Analysts estimate that alternative light source products such as LED bulbs and lamps are the most popular in the market. In 2014, the output value of LED lighting will reach 17.8 billion US dollars, and the total number of LED lighting products will reach 1.32 billion. Compared with 2013, the number of global LED bulbs will increase by 86. In 2014, the demand for LED lamps will increase. 89.
Opportunities At present, LED manufacturers at home and abroad have begun digging channels to divert water or remove old cloth:
Dehao Runda and NVC Lighting Operations Center signed sales of 1 billion yuan on March 15th, DHL Runda signed at NVC Lighting's 2014 LED new product launch conference with NVC Lighting's 37 operation centers nationwide The 2014 Regional Operations Center Distribution Agreement, with an intentional sales of 1 billion yuan.
It is reported that in 2013, Dehao Runda sold LEDs of approximately RMB 260 million through NVC Lighting. The sales amount of NVC Lighting's LED lighting products in 2013 was nearly 1 billion yuan. In 2013, the revenue share of NVC LED lighting has increased from less than 5 in 2012 to about 20%. Wu Changjiang said that this year is the watershed for the development of China's LED lighting industry, and NVC will further increase this ratio to 50%.
Mulinsen Lighting's 2014 performance target of 1 billion yuan On February 22, Mulinsen achieved a good result in the first national general agent meeting in an hour with an order amount exceeding 1 billion yuan. Sun Qinghuan, chairman of Mulinsen, announced the goal for 2014 at the conference: Mulinsen Lighting's sales in 2014 will exceed 1 billion yuan, becoming the industry's leading brand. In the next three years, Mulinsen will be made into a 10 billion-level mass brand.
In 2014, Mulinsen's goal was to hold nearly 100 agent conferences in the provincial, municipal, and county-level markets, open nearly 1,500 specialty stores in the terminal market, set 300-500 billboards nationwide, and at the same time, have existing monopolys. The store carries out image upgrades and so on.
Optimistic about LED patent technology Foshan Lighting plans to acquire the equity of Suzhou Mengtai on March 11, Foshan Lighting announced that the company plans to acquire Suzhou Mengtai Libao Optoelectronics Co., Ltd. Foshan Lighting said that Suzhou Mengtai has advantages in research and development, but its management is relatively weak. The acquisition of equity is beneficial to both parties. Foshan Lighting originally needed to pay for the use of Suzhou Mengtai patents. When the acquisition is completed, it can be used free of charge, and the patent is more secure.
European and American lighting giant hair price war, grabbing LED bulb market Cree is a few LED chip leader who entered the consumer LED bulb market last year. In just one year, the price of the bulb products sold by the company through HomeDepot dropped by 23. For example, one of the LED bulbs equivalent to 60W, the price fell from $12.97 to $9.97. Recently, Cree has launched a new LED bulb equivalent to 100W, with a brightness of 1600 lumens, softlight and cooldaylight, priced at $19.97, and is expected to be an annual energy source. It is consumed at around $2.17.
At the same time, Philips is not lonely. Last Monday, Philips released a 60W equivalent LED bulb for $9.97. Another lamp equivalent to 100W is priced at $24.97. The company said that all of Philips' bulbs have been certified by the US government for Energy Star, and buyers can get kickbacks.
According to another report, on March 8th, Philips' smart home lighting bulb hue (personal wireless intelligent lighting system) officially landed in the Chinese market. The life of each hue bulb is about 25,000 hours, and the brightness is equivalent to the traditional 50W bulb, which is energy efficient. Currently, hue is only sold exclusively at national Apple retail stores (including physical stores and online stores).
At the same time as the giants fought, the market newcomers are also preparing to join the battle group. Headquartered in San Jose, Calif., Switch, said its equivalent of 40W and 60W LED bulbs is currently selling for $11.99, and the company is expected to sell products equivalent to 75W and 100W at low prices this year.
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Li Chaoren is optimistic about the nano-LED lamp, and the potential of the Chinese market cannot be underestimated. Li Ka-shing has invested in Nanoleaf through Victoria Harbour to develop nano-LED bulb products.
The NanoLeaf lamp developed by engineer TomRodinger uses 12 watts of electrical energy to produce luminosity, equivalent to 24 watts of general power saving biliary, or 100 watts of traditional white light, the most powerful in terms of power saving. According to reports, the traditional energy-saving bile lighting 30,000 hours, the electricity bill is nearly 800 Hong Kong dollars, and it is necessary to change the lamp four times. With Nanoleaf, a lamp can be used for the entire journey, and the electricity bill is only half, less than 400 Hong Kong dollars. The product website shows that each lamp is priced at just $35.
According to the company's website, the lamp can be fully illuminated 360 degrees when it is lit. It only needs 12 watts to reach 1600 lumens, which can reduce the power consumption by 88 compared with the average incandescent lamp. Its products can be used continuously for at least 30,000 hours, which is only 1500 hours longer than ordinary incandescent lamps, and is greatly extended; and after a period of time, the bulb is touched by hand, and it is not hot.
Japan's LED lighting market is the first to break out. In addition, Japan's LED lighting equipment market is also showing its great potential. According to Japanese media reports, Japan's Matsushita will stop production of residential fluorescent lamps in 2015 and replace them all with LEDs.
At present, the proportion of LED products shipped by Panasonic's overall residential lighting products has reached 80%. In fact, Matsushita has stopped research and development of new fluorescent lamps in 2013, and Toshiba and Hitachi have stopped developing fluorescent lamps in 2012. From the perspective of permeability, the Japanese market is the first country in the world to achieve a LED illumination penetration rate of 50. From the experience of the Japanese market, from the penetration rate of 20 to 50, Japan only took two years.
Insiders pointed out that the first outbreak in the Japanese market mainly comes down to two factors: First, Japan is a country with insufficient energy, and the Fukushima nuclear accident has aggravated the seriousness of the problem; Second, the government has heavily subsidized it and is currently selling it in the Japanese market. The price of LED lights is only half of the ex-factory price, and the other half is subsidized by the government.
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