As the saying goes: "Second-rate companies sell products and first-class companies sell brands." Brand is an intangible asset and precious asset of a company. It is an important pusher for enterprises to take the initiative in market competition. The overview of major international companies attaches great importance to the development of their own brand value. It can be foreseen that the competition in the future market is branded. competition.
Many companies are pursuing the banner of being a hundred-year enterprise, but few are really strong and big. It's not that products don't give power, but the road to branding doesn't go well. Many products that were hot at the time were gradually getting away from the market. As a leading domestic lubricants brand, Great Wall Lubricants has always insisted on transforming product strength and productivity into brand power. Using the influence of brand power, Great Wall Lubricants has quickly become Asia’s largest and internationally leading lubricant oil production and sales group. Not only that, Great Wall Lubricants has effectively used its experience in serving manned spaceflights, established its aerospace brand image, maximised the value of the brand, and thus led to the development of the entire product chain.
Promote brand development with brand reputation
In the lubricious market today, the consumption characteristics of lubricants have become increasingly apparent. Great Wall Lubricants originated in China and have their own insights and unique research on China's markets, consumers, and machinery and equipment. In the years of market competition, Great Wall Lubricants has always positioned aerospace lubrication technology as the brand's differentiated positioning and established a complete production, sales, and research integrated production system. 21 categories and more than 2,000 products have achieved full coverage of land, sea and air. The value and customer satisfaction increased rapidly. Through consumer evaluation, the Great Wall Lubricant Brand Power Index ranked first among all lubricant brands in the Chinese market for three consecutive years.
Paying attention to consumer experience is the key to Great Wall Lubricating Oil's reputation in the market and brand promotion. According to the relevant person in charge of the Great Wall Lubricants, the brand value of Great Wall Lubricants has increased from 6.933 billion in 2004 to 23.28 billion in 2013, an increase of 235%. It is the only lubricant brand that has entered the top 100 in China. In addition to a wealth of product lines, the Great Wall Lubricant Automotive Maintenance Center, comprehensive upgrade services, and the Tmall flagship store's network layout are convenience measures that allow consumers to experience the Great Wall lubricants.
Going abroad to radiate globally
While coordinating the domestic market and satisfying domestic lubrication requirements, Great Wall Lubricants has started its second venture and its “going global†strategy has achieved success. In the past five years, the internationalization of Great Wall Lubricants has grown at an annual rate of 50%, focusing on the development of the Asia-Pacific market, the establishment of overseas production bases, the establishment of a global marketing service network, and other "three-step" strategies are being promoted in an orderly manner. Ocean Oil, Oceania, North and South America, and Europe can all see the active presence of Great Wall Lubricants, taking on the role of Chinese brands competing with international lubrication brands on the world stage.
At the same time, Great Wall Lubricant's strategy of “overseas production and overseas sales†is also actively carried out. On July 11, 2013, Great Wall Lubricants Singapore Plant was completed and put into production. The first overseas lubricant oil plant in China was born. This is also The first overseas direct investment construction project of Sinopec's refining and chemical business segment. At present, the products and services of Great Wall Lubricants have gradually expanded to cover more than 50 countries and regions in the world, and gradually established a global market network layout covering the “Golden Triangle†covering Southeast Asia, the Americas and Europe, and the brand awareness has been significantly enhanced on an international scale.
A series of achievements made Great Wall Lubricants achieve many honors: China's first brand power, Lubricant First Brand, and China's C-BPI brand are the first... Looking ahead, Great Wall Lubricants will also uphold “every drop of oil All are committed to the concept of the brand, will integrate the quality of space into everyone's life, become a leading technology and products, respected international lubricants professional company.
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