China's auto bearing industry is promising

At present, the development of China's auto industry has been sluggish, but it is undeniable that reform and opening up has made great achievements in more than 30 years, China has become the world's largest producer of automobiles, as of the end of the first half of this year, nearly 100 million vehicles. The rapid development of the automobile industry will inevitably drive the continuous increase in the market demand for related auxiliary products. Automobile bearings are known as the "joints of the automotive industry." Components that require rotation are inseparable from bearings, such as automotive engines and transmissions. Although it is only a small part, it is the basis of automobile transmission, and it is related to the reliability, safety, reliability and comfort of the vehicle. Its role is enormous. On average, each vehicle requires about 50 sets of bearings, and the automotive bearing industry has a good market prospect.

Shang Pu consulting machinery industry analyst pointed out that China's huge automotive market demand has attracted the attention of the global auto manufacturers, they have come to China to invest in factories or joint ventures to build factories. In particular, high-precision bearings for key parts and components of automobiles, due to their high technological content and complex production processes, the world’s leading multinational bearing companies rely on their strong technology to establish wholly-owned subsidiaries in China or achieve independent operations through mergers and acquisitions, and continue to monopolize. High-end bearing product market. China's bearing market competition gradually shows the characteristics of international competition.

In order to break the monopolistic situation of foreign bearing companies, it is recommended to strengthen the following two aspects: First, while domestic bearing companies learn advanced foreign technologies through joint ventures, they must also digest, absorb, and realize independent innovations. They cannot just be satisfied with the current In the low-end market, but also gradually develop high-end market; Second, the self-owned brand bearing companies to make full use of various marketing channels to expand their customer resources, diversify the customer base, such as the main production of car bearing products companies to develop commercial vehicles In the supporting product market, bearing companies should make full use of their own competitive advantages, contact more potential customers, and fully understand the real needs of customers.

The “China Automotive Bearing Market Research Report (2010 Edition)” published by Shangpu Consulting shows that the share of Chinese foreign brand bearing bearings in the Chinese passenger car bearing market is constantly rising, especially those with high-precision and high value-added products. China's own-brand bearing manufacturing enterprises should gain competitive advantage through independent innovation and expansion of customer resources, and gradually increase the market share of domestic bearings. For some time in the future, China's auto industry will continue to develop steadily, and it will bring huge development space to the auto bearing market. The market prospects are very promising.