After 12 years of implementation, the car sales management approach finally ushered in the first revision. On April 14, the Ministry of Commerce issued the "Measures for the Administration of Automobile Sales" (hereinafter referred to as the "Measures"), which will be officially implemented on July 1 this year. The "Measures for the Implementation of Automobile Brand Sales Management", which was implemented in 2005, will be abolished at the same time.
The "Measures" has a milestone, fundamentally breaking the single system of automobile sales brand authorization, and the automobile circulation system has truly entered the stage of social development, re-adjusting the relationship between manufacturers and dealers, and strengthening the standard operation of the existing market. At the same time, it also brings some new influences on consumers' car purchases. We have conducted a comprehensive analysis of this.
After comparison, the new "Measures" have the following highlights in balancing the relationship between dealers and suppliers:
Highlight one:
In the old method, the single-brand licensing model establishes a system for the registration of automobile dealers and brand dealers, and there is no provision for the authorization period.
In the new method, the supplier adopts the authorization method to sell the car to the dealer. The authorization period (excluding the shop construction period) is generally not less than 3 years each time, and the first authorization period is generally not less than 5 years. If the two parties agree, the authorization contract can be terminated in advance. If the dealer sells a car that has not been authorized by the supplier to sell, or an imported car that has not been authorized to be sold by an overseas automobile manufacturer, it shall give a reminder and explanation to the consumer in writing, and inform the consumer of the relevant responsibility in writing.
It can be seen that there are further regulations on the term of authorization. In the new approach, dealers can also sell cars that are not authorized for sale by the supplier, but make a reminder. According to industry insiders, this means that both the authorized and unauthorized modes exist simultaneously, and the future channels are further broadened.
Highlight 2:
In the old approach, suppliers arranged sales and after-sales services. In the new approach, suppliers are not allowed to restrict dealers to provide accessories and other after-sales services for cars of other suppliers.
Highlight three:
In the old method, the supplier may not impose the number of distribution, and the supplier shall not carry out the brand tying.
In the new approach, restrictions on suppliers are more specific, including the exclusion of the vehicle or parts inventory or quantity, or the number of vehicles sold, unless the parties agree in writing to sign the authorization contract or the extension of the contract. It is not allowed to restrict the operation of other suppliers' goods, nor to restrict the resale between the dealers of the company's automobile products.
Highlight 4:
The new approach proposes that the state encourages the development of a shared, economical, and socialized automobile sales and after-sales service network, accelerates the construction of an integrated automobile sales and after-sales service network in urban and rural areas, strengthens the construction of new energy vehicle sales and after-sales service networks, and promotes the automobile circulation model. Innovation. There is no relevant expression in the old method.
The new approach has increased the sales-related content of new energy vehicles, and also pointed out the direction of the state's support for automobile sales in the later period. New energy vehicles are still the main aspect of the development of China's automotive industry in the future.
From the perspective of new methods, the restrictions on dealers can be said to be greatly liberalized, and the concept of car dealers is expected to usher in opportunities.
From the "Measures" for consumers to buy a car, it will also have the following effects:
First, more car purchase channels
In the sales management approach, the most significant change is that the future 4S shop-based car sales model will be broken. In the future, there will be a store selling multiple brands of car hypermarkets, car supermarkets; it is also possible that in the future of Suning, such a physical store, more and more consumer places close to you, you can easily buy a car .
Second, the car shop may not be able to repair the car
The "Measures" clearly require suppliers to not require dealers to have sales, after-sales services and other functions.
In other words, many stores that you buy in the future are no longer 4S stores, and they have all the functions. Maybe it only sells cars, but various services such as maintenance and finance need to be done elsewhere.
Third, consumers need to clarify the attribution of vehicle responsibility
Different from the previous brand authorization system, the "Measures" clearly stipulate in Article 12 that dealers only need to sell cars that have not been authorized by the supplier to sell, or imported cars that are not authorized for sale by overseas automobile manufacturers. “Take a reminder and explanation to the consumer in writing†and “write in writing to the subject who bears the relevant responsibility to the consumerâ€.
In addition, “unauthorized or authorized termination, dealers may not engage in business activities in the name of the supplier authorized to sell the car.â€
This requires consumers to check the dealer's various qualifications when buying a car, such as whether it is a brand, an authorized dealer of a certain model. The problem of the three-package, quality, service and other issues of the authorized dealer's products can be solved by complaining to the manufacturer and not authorized, and these problems will be borne by the dealer.
Consumers need to be clear about the responsibility of the vehicle and who to blame for the problem.
Fourth, dealers can not bind sales insurance, finance, accessories, etc.
Article 14 of the new Measures stipulates that suppliers and distributors shall not limit the location of consumers' household registration, and shall not restrict consumers to suppliers and after-sales service providers of auto parts, supplies, finance, insurance, rescue, etc., but household car products. Except for accessories and services used by suppliers for the cost of “three bags†services, recalls, etc.
When a dealer sells a car, the consumer may not be forced to purchase insurance or be forced to provide services such as registration of the agent.
In fact, this is not a new regulation, but many consumers still lack understanding of this, and encounter dealers to bind sales insurance, finance, rescue, increase accessories, etc., thus bringing consumers increased car purchase costs, or discounts can not be honored. When you are waiting for a problem, you can respond to the business sector and ask for help.
5. Distributors are not allowed to increase sales at will.
The new version of the "Automobile Sales Management Measures" also clearly states that dealers should clearly display the prices of automobiles, accessories and other related products and the service charges in the appropriate form at the business premises, and may not increase the price or charge additional fees in addition to the price. .
Six, after-sales service content, accessories, prices are more transparent
The new "Measures" stipulates that dealers and after-sales service providers should clearly indicate the accessories information, express the information of the manufacturer (imported products as importers), production date, adaptation models, etc.; express charging standards, after-sales service technical policies, "three "Package" information, etc., even need to clearly inform you of the specific content and operation process of maintenance. The requirements for after-sales service are more transparent.
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