During the Spring Festival of the Tiger, the Chinese heavy truck market is not only a spring message but also a tiger's impetus. Domestic heavy-duty truck companies also displayed the momentum of “creativity†during the Spring Festival.
After the Spring Festival, the reporter learned from interviews with mainstream heavy truck companies that the Chinese heavy truck market continued its booming momentum in January and around the Spring Festival. Heavy-duty truck companies spent a "fighting" Chinese New Year in their busy preparations.
To meet the upcoming peak sales, the reporter found that mainstream heavy truck manufacturers such as Dongfeng, Shaanxi Automobile, and Beiben started early in the year, and the Beiben assembly department started work on the first day of the new year. The sales peak has not arrived yet, but the heavy-duty card market has long been filled with smoke.
Post-holiday user demand for car has soared, and the market is extremely hot
Recently, a heavy-duty truck dealer stated that “from late February to March, many users have finished the Spring Festival, and they will start work in the new year one after another. The sales peak will soon follow.†Then contact the heavy truck companies in the business year. At the meeting, the analysis of the economy and the judgment of the market, the sales peak in the heavy truck market after the Spring Festival became a consensus.
“Now we have an average daily production of 500 vehicles off the assembly line. This output is already high, but because we have a small car inventory and a large market demand, we now plan to increase our daily output to 540,550. Vehicles, said a person in charge of Dongfeng Commercial Vehicles. In spite of this, when talking about the upcoming peak of sales, the person in charge said frankly that although the company was prepared early, but because of the large sales volume, there will still be a certain gap.
"Till the end of February, that is, today, there are many orders every day. The highest one has more than 800, nearly 900 units." Wang Xiaomin, the brand center of Shaanxi SINOCHEM's marketing department, told reporters. He also mentioned that although the company has been fully prepared for the end of 2009, in order to cope with the sales peak of one or two months after the end of the year, it is still difficult to meet market demand.
Zhang Guangbin, chief manager of Beijing Beiqi Heavy Industry, said, “In order to have objective sales in the upcoming small peak, I think it is necessary to reserve a certain number of vehicles.†According to him, Bei Ben Heavy was in 2009. The stocking operation for 2010 was started in November. It is expected that 2,000 heavy trucks will be reserved in January-February 2010, and will strive to increase the reserve to 5,000 units before the peak sales season after the Spring Festival.
Most truck companies start early in the year
“We started our work on February 18, and now the factory workers are busy with the heat.†A person in charge of Dongfeng Commercial Vehicle told reporters. In the past January, Dongfeng commercial vehicles sold 22,446 vehicles, of which, sales of medium- and heavy-duty trucks were 2,099, ranking the second in the industry.
In January, Shaanxi Heavy Trucks also performed well. Entering February, Wang Xiaomin, the brand center of Shaanxi Heavy Duty Truck Marketing Company's marketing department, said that Shaanxi Heavy Duty Truck Heavy Duty Card Production Department had already started production on the second day of the year, February 15th.
Compared with Dongfeng, Shaanxi Auto, Beiben heavy trucks did not perform well in January. However, in order to have sufficient reserve of cars in the upcoming sales peak, Zhang Guangbin, chief of the Beiben Heavy Industry Group, told reporters that the workers of their company's assembly department were on the 14th of the Lunar New Year, that is, on February 14. Formally entered the post.
Compared with the above-mentioned Chinese New Year’s entry into the combat enterprise, Jianghuai Automobile is obviously ready to start fighting in the next year. “Considering that many employees in the factory are foreign workers and have a long way to go home for the Spring Festival, most of our workers did not officially start work until the 7th (February 20). We are doing this because of human nature considerations. One person in charge of Jianghuai Automobile said.
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