In 2013, for the first time, Sinopec initiated a tender for centralized tire purchases. Jiatong Tire Group, with the only tire manufacturer that won the bid of all three steel tires, semi-steel tires, and bias tires, won the bid of 2013. Business line. This is another major breakthrough in the Group's customer field following the successful bid of PetroChina for two consecutive years.
It is reported that the annual total purchase demand of Sinopec tires reached 100 million yuan. Therefore, this tender has received extensive attention and attention from the leaders of the Sinopec Group. A dedicated bid evaluation team has been set up within the Group to conduct comprehensive inspections and in-depth inspections on the brand tires, product quality and after-sales service, resulting in a unified bid evaluation result. Strict bid evaluation standards are undoubtedly a higher challenge to the comprehensive strength of tire manufacturers. Giti Tire finally won the bid and demonstrated its strong overall strength.
Brand strength protection Increase cooperation chips
The Sinopec tendering is particularly important to the brand strength of the target companies. “We look forward to high-quality suppliers who have strong capabilities and can meet a variety of challenges,†said a staff member of Sinopec.
As a leading brand in the domestic tire industry, the strong brand strength and the scale of the company have become an important prerequisite for the successful bid. Jiatong Tire has five major production bases and seven tire production plants in China. All of them have passed ISO/TS16949:2002 quality management system certification and ISO14001 environmental management system certification. "Strong brand strength and first-class production ability are the basis for us to be more competitive and win cooperation chips."
Outstanding quality service Comprehensive access to the user's final favor
Due to the special needs of dangerous goods transportation, the transportation road conditions are mainly national highways, provincial highways, and high speed highways, and even include a small amount of desert road conditions. Therefore, Sinopec has a high requirement for the safety and wear resistance of tires. Jiatong Tire has a mature product quality management system, which ensures the high performance and high quality of tire products. The unique bar code of each tire is integrated into the solid and stable Jiatong pedigree. Prior to this tender, Giti has already cooperated with several Sinopec companies, and its outstanding product quality has won unanimous praise from the team management and drivers. Based on these good reputations, Giti was able to easily break through more than 20 tire brands and successfully passed the first screening.
In addition to product quality protection, services are an important consideration for Sinopec's tender. It is understood that in order to better serve the Group's customers, Jiatong Tire has long established a dedicated group of customers. The professional service team ensures that in the future cooperation with Sinopec, Giti Tire can respond to each other's various technical support and service needs in a timely manner. This point is reflected in the process of Giti's service to large group customers such as China Petroleum and Nine Dragons Paper, and has been unanimously approved by the team of Sinopec's bid evaluation team. The person in charge of Tire Tire said that high-quality tire products and a perfect service system are the magic weapon for Jiatong’s “single-territory, three-year†win.
Experts in the industry believe that the procurement of large-scale enterprises for centralized procurement of goods has become a general trend, and suppliers with more comprehensive strength will be particularly favored by customers. At present, Giti has already established good cooperation with many large group customers such as PetroChina, Sinopec and Nine Dragons Paper. With more experience accumulated and precipitated, Jiatong will continue to improve its products and services based on its strong brand strength, and flex its muscles in the group customer market.
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