Recently, Pirelli said that in the next three years, the company's annual revenue in the Asia-Pacific region is expected to increase at an average annual rate of 16%, reaching 770 million euros in 2016. Since 2010, Pirelli has provided an average annual growth rate of 121% in the sales of original tires for European high-end models, which is three times the growth rate of the high-end auto market in China. The models of the 2014 Beijing Auto Show, such as Audi, BMW, Mercedes-Benz, Volvo and Peugeot, are equipped with Pirelli PZero and Cinturato tires tailor-made for them.
In 2005, Pirelli manufactured the original tire products in all Chinese markets at its tire production base in Luzhou, Shandong, China. It has been awarded Class A certification by the China Quality Certification Center. The factory aims to achieve 100% production of high-end tire products and is committed to becoming the largest Pirelli plant in the global market.
In 2013, Pirelli’s revenue in the Asia Pacific region was close to 500 million euros, accounting for approximately 8% of the group’s global revenue. The year-on-year increase of 14.5% resulted in Asia-Pacific region ranking first in the annual growth rate of Pirelli's regional markets. Thanks to the consumer market's demand for high-end tires, sales of passenger car tires in the Asia-Pacific region increased by 19% year-on-year, with sales of high-end products growing by 29%.
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