On December 16, 2012, the brand new, new technology, and new Conway new power finally opened its mystery. With the release of the new Conway Power, FAW Xichai Aowei, Hengwei, and Conway took the lead in forming the product brand pattern.
It is reported that FAW Xichai will focus on corporate branding, and Aowei, Hengwei, and Conway's three major product brands and the "core core service" service brand will jointly form a corporate branding system.
Aowei is the brand that FAW Xichai consistently promotes on heavy-duty truck platforms. The Aowei brand products with advanced technology and powerful low consumption are the strategic product sections of FAW Xichai, bearing the heavy responsibility of realizing the brand vision of “National Brand, High-end Powerâ€. As the first four-valve diesel engine in China with independent intellectual property rights and international advanced level, Aowei's products are based on FAW's new development and design concept, providing core power and solid guarantee for trucks, passenger cars and non-road machinery. Aowei brand products have many advantages such as advanced technology, strong power, low energy consumption, excellent quality and so on. Aowei brand covers the three major product lines of L, M and N.
Hengwei is a brand newly built by FAW Xichai in the mid-size car platform. The durable, easy-to-use Hengwei brand products have fully absorbed advanced technologies from Austrian AVL and German FEV, established the main distribution position in the mid-power market, and are ideally suited for mid-light trucks, passenger cars and off-road machinery. Hengwei's products focus on durability, reliability, and applicability, and have achieved outstanding results. They are durable, reliable, and highly applicable. The Hengwei brand covers two major F and K product lines.
Conway is the brand that FAW Xichai has rebuilt on the light vehicle platform. The affordable, reliable and durable Conway brand products are the key products of FAW Xichai. This series of products has a high technology starting point, good product performance and strong adaptability. It is one of the first choices for light trucks, light buses and non-road machinery. It has outstanding features of high cost performance, stable quality, high energy efficiency and high quality coexistence. Conway brand covers W, X two major product lines.
Aowei, Hengwei and Conway, the three “Weiâ€, provide physical guarantee for FAW Xichai’s major shift from product marketing to brand marketing. It is the brand vision of “national brand, high-end power†achieved by FAW Xichai. Direct bearer.
In addition, quality, energy efficiency, innovation, and symbiosis form the four dimensions of the core value of FAW Xichai's corporate brand.
It is reported that in 2013, FAW Xichai will first focus on the “Twelfth Five-Year Plan†strategic objectives and implement the quality improvement project based on the entire staff, and will unswervingly advance the quality winning strategy. To ensure the reliability and growth of the project to enhance the effect, to meet user needs, to meet the requirements of the emission regulations upgrade, to improve the quality of the leading support, continue to fight for the quality of the tough battle, in the pursuit of excellence in quality and seek breakthroughs.
Secondly, FAW Xichai will use cost planning as a precursor, highlighting the whole process of pre-control; focusing on cost leadership as the goal, highlighting operating efficiency; using cost-reduction measures as a means to dig into internal potential, strive to reduce total cost by 2%, and ensure operations The realization of the goal.
Secondly, FAW Xichai will accelerate the adjustment of innovation models, motivate technicians to change from professional to mission-oriented, accelerate the construction of product platforms and reflect the effect of innovation, accelerate the pace of technological innovation and actively create leading advantages, accelerate the speed of project construction, and optimize factory layout. Provide a good environment for innovation.
In addition, according to the national “Twelfth Five-Year Plan†energy-saving emission reduction requirements, FAW Xichai actively adjusts the industrial structure, vigorously develops natural gas products, and promotes new energy strategies.
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