Many people say that it is difficult to do business nowadays, especially optical shops. With the rapid development of the industry, more and more people are investing in this industry, and many people withdraw due to various reasons. Some glasses. The business is prosperous and entertaining, and some optical shops are bleak. What is the reason that caused this phenomenon? The following Xiaobian of Sunshine Sight Decoration Group has come to see you all, and hopes to be helpful to you.
15 reasons for the dismal business of optical shops:
1. During the daytime, there is not enough light in the black shop, and there will be an illusion that you are about to close down. If you do not want customers to have this illusion, turn on the lights.
The primary goal of opening a shop is to make money, not to save money (in direct proportion to the grade)
Brighter than the competition store: the brightest on a street
2. There is no one, open dumb shop background music: the customer patronage rate increases by 15%; soothing music can increase the customer's deep contact rate, increase sales by 30%;
Before work: refreshing music 13:00-14:00 pm Light music, relieve fatigue
3, the window is not attractive open blind shop, want to sell goods, it is necessary to change. Every day there is a new atmosphere that will make old customers feel fresh every time they come.
Update frequency (7-14 days)
4. The types of goods are not complete. There is no primary or secondary sales of merchandise, regardless of the size of the area, each store has a main category (differentiation)
Product Structure to Attract Customers 1. Target Products: This type of product is preferred for this product; it exceeds the average market share; it invests in major resources; it buys in regular large quantities;
2 mandatory products (compared products): the cheapest price; average share;
3 Convenient commodities: "One-stop" essentials; normal prices, the pursuit of gross profit;
4 season products
5. The shelf design is not scientific, and the display area is too wasteful. The standard shelves and displays are profitable in terms of square meters. How much profit can one square meter of area create for you? Can your golden spot bring in several times more profit elsewhere? If not, please adjust quickly. (end frame: seasonal products, new products, promotional items)
6, the product display is not classified, no difference between the best-selling unmarketable display does not reflect the "classification principle" and "associated display principles"
Best sellers lack adequate display space and number of outlets (retail is "make best-sellers sell better")
7, commodity price is not clear, price tag use is not standardized want healthy development, please start with a small label:
Advantages and disadvantages of the price tag analysis: price tagging, positioning display, quantitative distribution, price protection function of the best-selling product protection: (color management) regular price = blue, special price = red, member price = pink, the lowest price of similar products = orange , Temporary Special Price = White, etc. Price Size: Three or more
8, basically monotonous methods of the two basic ways: all discount or (special car) a price customers need is not cheap, but to learn who to learn: supermarket
9, new product display is not obvious, how to improve?
Establish a product elimination system and introduce new products to the market. Attention: Significant display, poster description, promotional activities New product display: Adjustment display (window, model, hanging, etc.)
10. Do not pay attention to self-learning and training The managers who never participate in training are difficult to develop and grow in fierce competition.
Learning is a good living habit, insist on studying for half an hour every day, no pen and ink, no reading training courses, use of debris, time learning, marketing, military arts articles.
11, guide buyers diligent in selling goods, lazy to manage goods to be full but not chaotic, shopping guide lazy to tally is the management problem of leisure work five steps: supplementary goods - cleaning - learning goods - finishing documents - - Adjusting the display
12, there is no regular sales promotion, too few times to remember, the essence of promotion is to increase the opportunity to communicate with customers.
Promotion frequency: 1-10 days per month to do a large mail promotion every week there are discounts
13. The number of gifts and gifts is small. Poor quality gifts are not targeted or attractive. If the gifts are of poor quality, they will become negative publicity.
14, do business plan without business plan without plan, trouble, money and time. Please start self-analysis:
Plan decomposition: year → month → week → day, to implement each shopping plan project: sales, gross profit, the number of new members
15. No meeting, not even early morning, please bear in mind that sales are 90% preparations +10% introduction; guide buyers are like actors on the stage; do not open early morning (physical, mental, etiquette, professional, service five) Post
After the above analysis, there is a lot of help for you too. If you have encountered any of the above problems in your store operations, then take action. Our Sunshine Sight Decoration Group is market-oriented, focusing on actual optical sales demand, integrating domestic and international cutting-edge design concepts into spectacles decoration, and is dedicated to providing customers with high-quality, cost-effective and value-added services. With 15 years of sedimentation and advancing, we insist on the 360-degree service glasses industry, insist on not using inferior materials, and never neglect any link in the product quality chain. With a strong brand quality, the sun has become a strategic partner for many well-known optical chain companies such as Baodao, Jinggong, Wuliangcai, Baoshida, Waves, and Northwest Eyewear. The professional optical shop decoration is the sun's sight! Welcome your attention and attention, hotline QQ WeChat: a13253646653
15 reasons for the dismal business of optical shops:
1. During the daytime, there is not enough light in the black shop, and there will be an illusion that you are about to close down. If you do not want customers to have this illusion, turn on the lights.
The primary goal of opening a shop is to make money, not to save money (in direct proportion to the grade)
Brighter than the competition store: the brightest on a street
2. There is no one, open dumb shop background music: the customer patronage rate increases by 15%; soothing music can increase the customer's deep contact rate, increase sales by 30%;
Before work: refreshing music 13:00-14:00 pm Light music, relieve fatigue
3, the window is not attractive open blind shop, want to sell goods, it is necessary to change. Every day there is a new atmosphere that will make old customers feel fresh every time they come.
Update frequency (7-14 days)
4. The types of goods are not complete. There is no primary or secondary sales of merchandise, regardless of the size of the area, each store has a main category (differentiation)
Product Structure to Attract Customers 1. Target Products: This type of product is preferred for this product; it exceeds the average market share; it invests in major resources; it buys in regular large quantities;
2 mandatory products (compared products): the cheapest price; average share;
3 Convenient commodities: "One-stop" essentials; normal prices, the pursuit of gross profit;
4 season products
5. The shelf design is not scientific, and the display area is too wasteful. The standard shelves and displays are profitable in terms of square meters. How much profit can one square meter of area create for you? Can your golden spot bring in several times more profit elsewhere? If not, please adjust quickly. (end frame: seasonal products, new products, promotional items)
6, the product display is not classified, no difference between the best-selling unmarketable display does not reflect the "classification principle" and "associated display principles"
Best sellers lack adequate display space and number of outlets (retail is "make best-sellers sell better")
7, commodity price is not clear, price tag use is not standardized want healthy development, please start with a small label:
Advantages and disadvantages of the price tag analysis: price tagging, positioning display, quantitative distribution, price protection function of the best-selling product protection: (color management) regular price = blue, special price = red, member price = pink, the lowest price of similar products = orange , Temporary Special Price = White, etc. Price Size: Three or more
8, basically monotonous methods of the two basic ways: all discount or (special car) a price customers need is not cheap, but to learn who to learn: supermarket
9, new product display is not obvious, how to improve?
Establish a product elimination system and introduce new products to the market. Attention: Significant display, poster description, promotional activities New product display: Adjustment display (window, model, hanging, etc.)
10. Do not pay attention to self-learning and training The managers who never participate in training are difficult to develop and grow in fierce competition.
Learning is a good living habit, insist on studying for half an hour every day, no pen and ink, no reading training courses, use of debris, time learning, marketing, military arts articles.
11, guide buyers diligent in selling goods, lazy to manage goods to be full but not chaotic, shopping guide lazy to tally is the management problem of leisure work five steps: supplementary goods - cleaning - learning goods - finishing documents - - Adjusting the display
12, there is no regular sales promotion, too few times to remember, the essence of promotion is to increase the opportunity to communicate with customers.
Promotion frequency: 1-10 days per month to do a large mail promotion every week there are discounts
13. The number of gifts and gifts is small. Poor quality gifts are not targeted or attractive. If the gifts are of poor quality, they will become negative publicity.
14, do business plan without business plan without plan, trouble, money and time. Please start self-analysis:
Plan decomposition: year → month → week → day, to implement each shopping plan project: sales, gross profit, the number of new members
15. No meeting, not even early morning, please bear in mind that sales are 90% preparations +10% introduction; guide buyers are like actors on the stage; do not open early morning (physical, mental, etiquette, professional, service five) Post
After the above analysis, there is a lot of help for you too. If you have encountered any of the above problems in your store operations, then take action. Our Sunshine Sight Decoration Group is market-oriented, focusing on actual optical sales demand, integrating domestic and international cutting-edge design concepts into spectacles decoration, and is dedicated to providing customers with high-quality, cost-effective and value-added services. With 15 years of sedimentation and advancing, we insist on the 360-degree service glasses industry, insist on not using inferior materials, and never neglect any link in the product quality chain. With a strong brand quality, the sun has become a strategic partner for many well-known optical chain companies such as Baodao, Jinggong, Wuliangcai, Baoshida, Waves, and Northwest Eyewear. The professional optical shop decoration is the sun's sight! Welcome your attention and attention, hotline QQ WeChat: a13253646653
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