In recent years, under the impact of the Internet and the slow growth of traditional cars, the “Internet auto traffic†model is becoming a new economic growth point and entrepreneurial focus, and the trend of intelligent cars is gradually strengthening. The open market and the support of encouraging policies make the emerging car networking become a new hot spot for investment in the domestic auto industry. However, there are many problems in the industry system construction, product technology depth, and user acceptance in the car network in China. The development of the networking industry has brought more challenges.
Behind the industry environment, car networking development is restricted <br> <br> Although our car networking industry has been basically have the application infrastructure, 4G network and Beidou satellite positioning system technology, market, and institutional development, also created a networked car Advantageous conditions, but the backwardness of China's car network in the industrial environment has brought obstacles to its development. First of all, in the industrial system, the current government management department has not yet formed an effective coordination mechanism, and the overall and coordinated development of the policy needs to be improved. Secondly, in terms of standards, lags and inconsistencies in industry-related technical standards can lead to incompatibility and waste of resources, and information cannot be shared with each other. Third, in the development model, the mutually closed development model of each car company not only causes the standard to be difficult to unify, but also fails to achieve a real two-way connection between the car and the car. Therefore, it is difficult to achieve the scale effect.
More primary products, research and development more difficult <br> <br> although when things get off to provide more products and forms, including road conditions, intelligent hardware, navigation, artificial background car radio as well as strengthen networking between vehicles, cars and people Mobile Internet products between cars, cars and roads, but after sorting out the products and forms of these car networking products, it can be found that there are many products at the primary level such as push-to-talk, automatic navigation, and automatic tag identification. There are fewer products that involve high-level areas such as O2O consumption and autonomous driving. Therefore, there is insufficient accumulation of key technologies and difficulties in research and development. The market cultivation and supporting facilities can no longer meet the large-scale development needs of the car networking. The functions are simple and homogenous. The R&D platform is relatively closed and the technology content is low. Constraints.
Cost obstacles, limited service, lower personal user acceptance <br> <br> Although China is the world's largest automobile production and sales market, but more expensive technology costs hindered the car networking technology wide range of applications in car production . According to statistics, less than 10% of cars equipped with car networking equipment and car networking services are installed, which makes users less aware of the car network and the development of habits. In addition, at present, Chinese consumers are more inclined to models ranging from RMB 100,000 to 200,000. They value the price. For car owners who are accustomed to enjoying free Internet products and services, car networking equipment will significantly increase the cost of car purchase, even if After realizing the new vehicle tying, due to the poor actual use effect, the user's renewal fee rate is not high, and stickiness influences continuous consumption, and the user acceptance is further reduced. At the same time, at present, all revenues in the car networking industry come mainly from car owners, but income is distributed among various players in the value chain. This results in the lack of willingness of the owner to pay, and the lack of profit for other participants except the auto makers. The lack of profit of the participating companies further increases the difficulty of nurturing new users and slows down the process of building the car networking system.
While bringing convenience to technology, safety issues should be taken seriously
Although the current navigation and entertainment provided by Vehicular Network provides users with more convenience, the BYD “cloud service†exposed in recent days has been deciphered and there are loopholes in the OnStar system of OniStar. Under the car driving safety is highly valued and concerned. It can be imagined that as the additional functions of the car become more complex, the more participants in the Internet of Vehicles industry become, more hacking will be unavoidable, and the difficult question before the car companies is whether the escort can keep up with the car network. The application, especially the development of hacking techniques. In addition to increasing investment in technology and strengthening information security, car companies need to seek assistance from relevant legislative departments to protect companies and consumers from malicious attacks by hackers.
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