In 2014, the LED general lighting market was fully launched, and with the price continuing to fall, home lighting has become the most visible business with visible growth. Under this circumstance, the channel competition of LED companies has become more and more hot. As an emerging channel and the most e-commerce topic, more and more enterprises are on the agenda. However, for LED companies that have come from traditional manufacturing, although they have acted or are willing to take action, the confusion of e-commerce has caused more companies to stop at the surface of e-commerce.
E-commerce has made money recently. Sunshine Lighting announced that it will add e-commerce channels in China this year and plans to invest 10-20 million yuan.
It is understood that Sunshine Lighting's e-commerce layout includes opening a flagship store in Tmall, JD.com and Amazon. It is expected to be launched at the end of March, and this fee is mainly used for the construction of flagship stores and advertising including search. . In the next step, the company will try to network distribution based on balancing the interests of offline dealers.
E-commerce is the trend of the times, Hu Xiang, director of marketing planning of Sunshine Group Co., Ltd. said.
But this is not the case. Compared with companies that have already taken action, such as sunlight lighting, most LED companies that have come from traditional manufacturing are still confused and confused by the Internet economy.
The confusion of enterprises is that for the LED lighting industry that needs experience and after-sales service, and such as engineering bidding, which seems to be more suitable for traditional specific channels, how much influence can e-commerce have on industries and enterprises? How big is it? And the current enterprise performance of e-commerce sales is geometric? Make money? What are the problems? And, is it true that all LED companies are suitable for e-commerce? For a strong brand enterprise, if relying on a third-party network platform is not enough, is it feasible to establish an independent e-commerce platform? How to operate?
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