In today's increasingly fierce competition in the automotive market, the competition of auto parts companies has reached an unprecedented level of fierce competition. In order to better meet the needs of market development, auto parts companies have continued to follow market development trends, self-development strategies and policies in recent years. Guidance and other adjustments to the direction of investment development, and increase investment in R & D, and enhance R & D capabilities.
The overall investment is dominated by new energy, automotive electronics and aftermarket
In recent years, due to the increasingly serious environmental problems, new energy vehicles have been pushed to the cusp of the storm. Not only China, but all countries in the world have taken the development of new energy vehicles as an important task, although the current development of new energy vehicles Not to scale, but this is bound to be the trend of automobile development in the future. As an auto parts supplier, auto parts companies must seize the trend of market development. In order to keep ahead of the market development in advance, they will be in a new position. Under the general trend of energy development, many powerful parts and components companies have begun to increase investment in new energy vehicles, and the automotive electronics field, which has a closer relationship with new energy vehicles, has also become major players under the influence of Internet thinking. In addition, with the rise of the automotive aftermarket, component companies have lagged behind, attempting to gain an opportunity to share in this big cake, and have increased investment in the automotive aftermarket. .
Representative investments in new energy auto parts and components include: Chengfei integrated development of new lithium battery products, plans to develop electric vehicle power systems and lithium supercapacitor systems, and Dayang Electric establishes technology research and development centers and new energy powertrain bases. Accelerate the deployment of the new energy vehicle powertrain system market; Steyr confirmed that new energy is one of the strategic directions for development, with 153 million capital new energy battery lithium carbonate raw materials, to enter the field of new energy auto parts.
The representative investments in the automotive electronics field include: Junsheng Electronics will define the "Three Product Strategic Directions" (HMI, New Energy Vehicles and Industrial Robots, Layout of Intelligent People-Vehicle Interaction and Connected Driving Times; Qiming Information Establishes Focus The goal of development of R&D and service in automobile informationization, low-carbonization, and intelligentization; Yunyi Electric will increase the research and development of intelligent vehicle control system products and expand the market for high-power commercial vehicles and the foreign OE market.
Typical investments in the automotive aftermarket include: Longji Machinery's shareholding in Shanghai Che Yi, borrowing platforms to sell products, opening up after-market users, and trying to enter the auto repair service industry; Jingu's shares are directly linked to the 020 model to expand independence The third-party service after-market, the establishment of a comprehensive service platform for the automotive after-sales service market; Germany and the United Group to establish "Delver car protection" brand, the implementation of the implementation of agent development and direct-operated stores, etc., and actively arrange the market.
R&D investment is mainly based on innovative products and projects
In 2014, the cumulative R&D investment of 83 listed auto parts companies nationwide totaled 12.862 billion yuan, and the average ratio of R&D input to operating revenue for the year was 3.88%. At the same time, the annual report shows that these R&D investments are mainly directed toward innovative products and new projects that meet market trends, development of international and domestic new markets, introduction of new technologies and new technologies, and protection of patented intellectual property rights.
In terms of innovative products and projects, the performance is particularly prominent in respect of the promotion of new energy-saving products and the promotion of localization of advanced technologies. Taking the turbocharger market as an example, the huge market demand has caused fierce competition among domestic and foreign parts and components companies. The representative company is Hunan Tianyan. Its R&D expenditure totaled RMB 40.36 million in 2014, accounting for 6.98% of its revenue. It is mainly used for high-powered turbochargers, variable geometry turbochargers, and two-stage turbocharging. , gasoline engine turbocharger development and performance matching test. In addition, Steyr is very obvious in promoting the localization of advanced technologies. Last year, the proportion of R&D expenditures to operating income reached 18.45%, far ahead of other companies. This R&D expenditure of 137 million yuan is to accelerate the localization of diesel engines.
In addition to the above two points, the R&D investment of parts and components companies also places more emphasis on the protection of new products and intellectual property rights in the international market. This is mainly due to the growth of export business of parts and components companies, so investment in R&D for overseas customers is also increasing. Take Xipi Pump as an example, its R&D expenditure grew fastest in the past year, which was 31.05% compared to 2013, reaching 90.06 million yuan, a large part of which was for the needs of the international market. It is understood that the West Pump Co., Ltd. has developed a total of 116 new products throughout the year, including 66 pumps and 50 exhaust manifolds. It has developed an average of 3 new products in 3 days and the development speed has been significantly improved. The typical case of investing more in intellectual property protection is Yunyi Electric. Last year, Yunyi Electric's research and development expense was RMB 29.42 million, accounting for 6.83% of its operating revenue, which was 1.32 percentage points higher than that of 2013. Based on independent R&D and innovation, Yunyi Electric obtained 21 patents and 9 high-tech product certifications throughout the year, providing technical support for the continuous and efficient development of the company.
It is not difficult to see from the above that China's auto parts companies keep up with the pace of market development. Both in terms of investment intentions and R&D investment, they strive to grasp the pulse of the times, take trends as the direction, and focus on the future.
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