Statistics show that in 2012, the output value of LED display industry in mainland China was 24.1 billion yuan, a year-on-year increase of 10. Although the industry is developing, it has already shown signs of weak growth. In the external environment, the state's implementation of thrift has a huge impact on the LED display industry: large-scale performances have reduced the LED display rental market's vitality, not only the company's orders are few, but many leasing companies have also withdrawn from the market; municipal engineering construction has slowed down, some The impact of engineering-based LED display companies is also considerable.
In the outdoor advertising market, the share of LED display has increased from 15.5 in the first quarter of this year to 17.8, but LED display companies have benefited from it. This is because the increase in the LED display advertising market comes from the fact that the advertising value of the original point is gradually recognized by the customer, rather than the increase of the LED display advertising point. On the contrary, high-quality installation locations are becoming scarcer, and negative factors such as light pollution have made it difficult to approve large-screen outdoor installations. This has made it difficult for advertising operators to open up the market, and it is difficult for LED display companies to obtain new orders. On the other hand, with the popularization of SMD technology, enterprise automation equipment is used more and more, and production efficiency is getting higher and higher. In the case of limited demand in LED display market, many large-scale enterprises are faced with how to digest production capacity. problem.
In the traditional market, demand is weak, and it is necessary to digest excess capacity. LED display companies have begun to refine the display market and compete with traditional display devices. In terms of technology, with the improvement of the LED chip and the packaging process, the spacing of the LED display bead is getting smaller and smaller, and the definition is getting higher and higher. Advances in the industry have led to the LED display breaking the limit that is only suitable for long-distance viewing, and it is getting closer and closer to the audience. LED small pitch and advertising machine are representative products.
At present, although the small spacing of LEDs has attracted the attention of most people in the industry and the media, the focus of the promotion of Lianjian Optoelectronics, Dehao Ruituo and other industry companies at this stage is lower in the unit price and larger shipments. LED advertising machine. As the media equipment provider of Sinopec gas station, Dehao Ruituo signed an order to see more than 2,000 P6 outdoor LED advertising machines. At present, more than 100 P6 outdoor advertising machines have been put into use. In addition, in the indoor high-precision display market, the cooperation between Ruituo and Wanda high-end hotels has also brought a lot of imagination to the LED advertising machine business. Lianjian Optoelectronics actively participates in various forums and activities of downstream advertisers. It promotes the LED advertising machine named as electronic totem in professional channels. At present, it has received orders from major customers such as Phoenix Metropolis, in high-end hotels and railway stations. There are applications in other fields.
It is understood that the current outdoor LED advertising machine price is generally about one to two thousand yuan per square, a 122-inch LED advertising machine does not consider various configuration options, calculated at a price of 3.575 square meters, the final price is 80,000 yuan Left and right, if it is the indoor LED display price is only a hundred thousand. Therefore, from the perspective of price, LED advertising machines have more market space than hundreds of millions of LED large screens. In terms of media value, compared with LED large screens, LED advertising machines are more likely to form LED advertising network in the region, and the cost of delivery is also low, which is easily welcomed by regional advertising companies.
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