The current downturn in the LED lighting market is getting more and more. The situation of gluttony and porridge is serious. In general, this downturn in the terminal is mainly reflected in the sharp decline in passenger traffic in one market, whether it is the old LED market or the new market is basically the same. Changes in the market environment, not only in the dealers, but also directly related to the LED lighting companies themselves, so that dealers and enterprises must form a closer relationship. The kind of companies that put sales betting on dealers will face a rapid collapse in the market. Therefore, how to effectively improve the brand's sales in the terminal, manufacturers and distributors are imminent.
Change the concept, can't wait to die, only the most important thing for LED lighting companies to go out is to help agents adjust their business ideas, especially the ideas of husband and wife shop-style agents. Taking the chicken to lay eggs and sitting on the ground is the long-standing inertial thinking of LED lighting terminal sales. With the popularity and resources of the market, combined with its own position, area, image and other advantages, to obtain more sales and opportunities. The LED lighting industry has been competitive in the market for many years, such as the market position, the terminal image, and the opening of the store. However, there is a problem with the golden pheasant in the market nowadays. There is no one in the market. It is getting harder and harder to borrow eggs from chickens. Only some of the clients are also divided by big brands. Many small and medium-sized brands directly face such resources. exhausted. If you are still waiting for such resources, it is tantamount to waiting for death.
Therefore, for many second- and third-line brands, take the initiative to go out and have more opportunities. The first step is to take the lead and go out from the terminal store to take the initiative to get more customer information and resources, and then introduce potential customers. In other words, the market itself is not enough to bring us more potential customers, then we must take the initiative to obtain customer information to improve the terminal's traffic. Tangmu Consulting believes that there are three economical ways to obtain more customer information and resources.
First, comb the agent's own social resources and build a complete relationship marketing network. This is a network, the relatives and friends of the agent, peer friends are a point in the network, a point of sale. Agents should constantly weave and maintain this relationship network. As a salesperson of the manufacturer, it is necessary to provide advice and support for the agent. At the moment, this kind of relationship marketing is particularly important.
Second, set up a targeted organization team to obtain effective customer information, such as the community promotion department, the decoration channel development department, etc. to directly obtain the list of potential customers, and turn the list into an order. At the same time, as an agent, we also encourage and make good use of the social network of our team members. For example, when hiring a shopping guide, you can choose a shopping guide with a wide social relationship.
Once again, it is to deepen the development of existing customer resources, turn old customers into new customers, turn old customers into salesmen, and turn old customers into sounders. Through this word of mouth marketing, not only can our brand be more penetrating, but more obvious, it will bring returns in a short time.
Strengthen the terminal interception to strengthen the terminal interception ability while going out. In the door-to-door business environment, dozens of brands are competing together, and the competition is the ability of the terminal to intercept the grab. If the terminal interception ability is not strong, a customer who is hard to come will soon be lost.
The improvement of terminal interception capability mainly starts from three aspects. The first is the terminal shopping guide capability. This kind of shopping guide ability is mainly reflected in the guides themselves and their shopping guide skills. According to the American Marketing Association, customers buy your products, 79 is a fancy to your shopping guide. Therefore, an excellent guide is a good image and a younger one. At the same time, it is best to have a wide range of social relations and better conditions, which can bring more customer resources. In terms of shopping guide ability, product knowledge can only be basic skills, and excellent guide buyers must be strong in communication skills and understand shopping guide skills. This requires targeted training by dealers and manufacturers, and the main content of the training is terminal sales speech. Secondly, the standardized store management, mainly including store image, product display image, brand display image, personnel image, etc. should be standardized and professional. The model of the horizontal three, the black light bonfire store, the shopping guide of the melon seeds will greatly affect the sales of the terminal. Again, targeted grabs. At the time of the next month, there are only eight days of effective centralized sales period. Therefore, at the weekend, some people can be arranged to grab the order. At the same time, some festive atmospheres such as flower baskets, colored balls, and roll-ups are arranged on the storefront image, which attracts customers' attention and prepares some small gifts to increase the chance of signing.
Can't just hang the success of NVC lighting on a tree and the rapid rise of LED lighting in the home makes us appreciate the importance of composite channels. Groups, networks, designers, carpentry, engineering and other emerging channels are all The Roman Avenue, and the terminal store channel that has been the mainstream of LED lighting sales, form a permeable composite channel model. More and more agents are growing rapidly with the help of emerging channels, especially when no one in the market and many brands are close to each other. By developing a channel, you can increase one more sales opportunity and increase the risk of resisting the market.
Regarding the operation of the composite channel, most agents and manufacturers are familiar with it. The terminal storefront, product system and executive team are the three elements of the operational composite channel. The terminal storefront is the coordinate point or window of the composite channel. The sales of the composite channel must be carried out by means of the terminal storefront. The image of the terminal storefront and the planned management of the store are the operational priorities. The product portfolio system for market segmentation is a weapon for composite channel marketing. That is to say, we must clearly define the functional positioning and segmentation of our product series, and divide the image products, profit products, circulation products, promotional products, etc., and adjust according to group purchases, designers and other channels. In particular, we must pay attention to the price change system of products in the channel. The executive team is the foundation for the operation of the composite channel and comes from constant persistence. But it is worth mentioning that there are very few agents who are really operational and successful. After in-depth communication with many agents, Tangmu Consulting found that the agents who successfully operate the composite channels are mainly concentrated in two aspects. One is that the agents have considerable channel resources, such as agents are the circle of designers. Agents occupy important positions in the local area. The second is that the agent has entered the stage of organization operation and has a professional market development team. The reason why most agents do not have a good ability to operate the composite channel is that the people who have not implemented, the plans and ideas are shelved.
In general, terminal store sales mainly depend on two aspects of human flow and turnover rate. In the past, the market has brought us a very impressive popularity, but nowadays the market is in a downturn and the traffic is plummeting. Therefore, we can only gain more customer resources by going out to enhance the popularity of our terminal stores. At the same time, we must continue to strengthen the terminal interception capability, so as to avoid the loss of hard-working customers in the terminal. At this time, ten advertisements are not as good as an excellent guide. Of course, this time is based on whether the dealer has transformed the deep-rooted operational inertia.
Smaller scale bottling line
Next the bottle enters a labelling machine ("labeller") where a label is applied. To ensure traceability of the product, a lot number, generally the date and time of bottling, may also be printed on the bottle. The product is then packed into boxes and warehoused, ready for sale.
Depending on the magnitude of the bottling endeavor, there are many different types of bottling machinery available. Liquid level machines fill bottles so they appear to be filled to the same line on every bottle, while volumetric filling machines fill each bottle with exactly the same amount of liquid. While gravity filling machines are most cost effective. In terms of automation, inline filling machines are most popular, but rotary machines are much faster albeit much more expensive.
Some bottling lines incorporate a fill height detector which reject under or over-filled bottles, and also a metal detector.
After filling and corking, a plastic or tin capsule is applied to the neck of the bottle in a capsular. Next the bottle enters a labeller where a label is applied. The product is then packed into boxes and warehoused, ready for sale.
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