Kaiyi? Chery's new brand? Recently, the car circle began to discuss what this sudden "Kaiyi" car is. Because of its complicated relationship with Chery Automobile, many media believe that Kaiyi is a newly established positioning of Chery Automobile. The sub-brand of the end. Last week, Zheng Yirui, the “head of the Kaiyi†car, accepted the interview of the Beijing News reporter. He described the relationship between the two: independent and mutual cooperation. The Kaiyi brand is positioned to “create the smart interconnection that young people love. The car will be officially released at the Chengdu Motor Show this weekend.
"Jiangbei Project" incarnates Kaiyi Automobile Last year, the Beijing News reported exclusively on the "Jiangbei Project" in Wuhu, Anhui Province - one of the founders of Chery Automobile and the former deputy general manager of Chery Automobile, Lu Jianhui, led a team of more than 200 people in Wuhu City, Anhui Province. The establishment of a brand-new automobile enterprise, because the project has been selected in the Jiangbei Industrial Concentration Zone of Wuhu City, it is internally referred to as the “Jiangbei Project Teamâ€.
At the end of last year, Zheng Zhaorui, the former general manager of Chery Automobile Sales Company, left Chery and joined the “Jiangbei Project Team†as the general manager, responsible for the specific operation of the “Jiangbei Projectâ€. After more than a year of development, the “Jiangbei Project Team†has developed into the current Kaiyi Automobile.
Zheng Zhaorui told reporters that Kaiyi is an independent automobile company, and Chery Automobile is a subsidiary of Chery Holding Group. The two parties have common shareholders and will cooperate in some technical fields, but the two parties have no equity, brand ownership or business management. Association.
It is understood that Kaiyi Automobile was jointly funded by Anhui Jiangbei Development Company, Chery Holdings and Wuhu Construction Investment Co., Ltd. with a registered capital of 2 billion yuan. Kaiyi Automobile will build a “light asset†enterprise model, focus resources on R&D and brand marketing, and adopt entrusted OEM and leasing models in production. Therefore, Kaiyi has no plans to build factories in the short term.
“OEM production†is very common in the home appliance industry, but there has never been a precedent in the Chinese automotive industry.
In production and production, Chery will be released at the Chengdu Motor Show. This production car is the Kaiyi C3. This is a product imported from Chery. It will be manufactured by Chery at the beginning of the year. About 100 dealers are listed.
This car does not represent the positioning of the Kaiyi brand, its main function is to cultivate Kaiyi's dealer system. At the end of next year, an SUV with Kaiyi Smart Interconnected DNA will be officially launched.
Zheng Zhaorui told reporters that Kaiyi's position is "an innovative Internet car company, dedicated to building a smart connected car that young people love." It is aimed at the 20-32-year-old online generation who love technology applications and are passionate about the Internet.
A SUV concept car i-cx representing the future design direction of Kaiyi will also be unveiled at this week's Chengdu Motor Show.
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