At the beginning of the new year, Dongfeng Cummins Engine Co., Ltd. won orders for 252 engines from a well-known domestic construction machinery main engine plant by virtue of its product and brand reputation. This 252 engines will be exported to Brazil, which means that Dongfeng Cummins has accelerated the expansion of construction machinery in 2010. The market has begun to show results.
Exports of construction machinery are generally dominated by small batches. The 252 orders for this time are a big one for both the main engine plant and the supporting company, setting a new high for overseas export of the Dongfeng Cummins engineering machinery engine. It shows that Dongfeng Cummins is overseas. The construction machinery market is getting better. It is reported that these engines are currently under intense production. In early February, the entire aircraft will be assembled and shipped to Brazil.
These 252 construction machines include two kinds of loaders and landers, matching the Dongfeng Cummins B and C series mechanical engines. For a long time, B and C series engines meet Euro II emission standards, and have high-performance, high-quality, low fuel consumption, etc., and have a continuous multi-year share. According to the high-end market of China's construction machinery engine, it has been received by Xugong, Liugong, Xiagong, etc. Recognized by domestic well-known construction machinery OEMs and many end users.
Helping OEMs build Brazilian "benchmark users"
It is understood that the 252 construction machinery to be exported will be used for municipal construction in Brazil, and it is a government-led project, which is of great significance to the expansion of the Brazilian market for construction machinery OEMs. In addition, the number of machines involved in this project is large and the amount is large, so the main engine plant is very cautious in the selection of diesel power. According to the person in charge of the host plant, “Brazil has a tropical climate in most parts of the country, a subtropical climate in some parts of the south, and it has a complex road environment and relatively high demands on engine products. Dongfeng Cummins Engine has good reliability, low speed and high torque, and low Fuel consumption and other characteristics have a good competitive edge in the construction machinery market. This is why we chose Dongfeng Cummins as a partner to jointly expand the Brazilian market."
In addition to product factors, Cummins's position and brand awareness in the global diesel engine market is our second "trump card". As the world's largest independent diesel engine manufacturer, Cummins' products and services are spread all over the world. What's more important is that Dongfeng Cummins Engine has met Cummins' global standard in quality and realized localized production. It has a strong price. Competitiveness.
In addition, the Cummins Global Joint Guarantee System also provides strong backing for Dongfeng Cummins to expand overseas markets. Cummins has more than 5,000 service agency outlets in 167 countries and territories, including Brazil, of course. This makes the same products, the same spare parts, the same service standards, maintenance and more convenient, these advantages for the construction machinery OEM to create Brazil "benchmark users" provides a great guarantee.
Product Development Improves Market Competitiveness
In recent years, with the acceleration of the diversified market process of Dongfeng Cummins, its engine products have been widely used in more fields. In the process of market expansion, on the one hand, Dongfeng Cummins Engine's advantages of “small size, light weight, and good reliability†are fully displayed in the automotive market; on the other hand, Dongfeng Cummins realized that with the development and application of non-vehicle markets, With the complexity of the environment, only a dozen products can no longer meet the needs of non-vehicle users such as construction machinery and generator sets. Dongfeng Cummins has developed multi-category, multi-functional, and multi-specification engine products for different uses under specific geographical and special conditions. Currently, it has expanded from a dozen models of non-vehicle engines to 6 major models such as 4B, 6B, 6C, 6L, QSD, and Z series (13 liters). The products have grown from the first 19 models to the present one. With 100 models, the power has also been expanded from the previous 80 to 240 horsepower to 80 to 545 horsepower. In addition, Dongfeng Cummins also adapts and redevelops its products in a timely manner in response to the characteristics and needs of different regions and users, so that regardless of the types of products customers need, Dongfeng Cummins can immediately provide them, greatly enhancing their competitiveness. .
Of the 252 construction machinery purchased in Brazil, Dongfeng Cummins has equipped its B and C series engines of various specifications. In order to meet the requirements of the Brazilian government, the Dongfeng Cummins Technology R&D Department and the Product Application Engineering Department also cooperated with the main engine plant to re-engineer the engine for technical matching and optimization: such as optimization of torque, speed, and fuel economy. The export of these 252 engineering vehicles can be said to be a concentrated expression of Dongfeng Cummins' accurate grasp of the needs of construction machinery customers over the years.
It is reported that between 2010 and 2011, it was the country’s 4 trillion yuan investment construction period. The improvement of the global economy has also provided favorable conditions for the recovery of the construction machinery export market. Tailor-made for the different market segments, providing the most suitable products, in the good, strong local market, while jointly accelerating the expansion of overseas markets, Dongfeng Cummins has been ready.
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