As far as October's situation is concerned, the market seems to have reached the bottom of the "pan" and the sales of medium-heavy trucks are relatively severe. According to the Dongfeng Commercial Vehicle Company's operating news report, in October, the company sold 12,000 heavy-duty trucks, and sold 150,000 vehicles in the previous October. It continued to occupy a leading position in the industry in the depressed market.
According to industry experts, the medium-heavy truck market has now reached an adjustment period. In the next five years or even further, the market size may not continue to grow at a rate of 1.2 million vehicles, and may decline in the short term. In October, Dongfeng Commercial Vehicle Co., Ltd. sold more than 8,000 heavy trucks. In the previous October, it sold 105,000 units. In terms of China Card, the industry is less affected by the macro economy. In addition to Dongfeng Zhongka’s traditional market advantage, sales exceeded 4,000 units in October, an increase of 17.4% QoQ. The cumulative sales of cards in the previous October exceeded 47,000 units, and China Card’s leadership remained. status.
To consider the market downturn as a normal state, Huang Gang, general manager of Dongfeng Commercial Vehicles, believes. In this case, first, it is necessary to enhance the competitiveness of the market, and secondly, to strengthen the internal profitability of the company. Grasp the opportunities brought by environmental changes to car companies, use internal positive factors, tap market potential, seize opportunities, and expand competitive advantages. In production, market-oriented, production and marketing convergence, to achieve economic scheduling, lean production. In terms of marketing, Dongfeng Commercial Vehicles kept a close eye on the market trend. Through timely adjustment of sales strategies, it continued to build a DCSW marketing model and continuously promoted value marketing, which still maintained its position as a leader in the medium and heavy truck industry.
The first China International Commercial Vehicles Exhibition with the theme of “Energy Saving Innovation, Leading the Future†will be held in Wuhan, Hubei Province on November 11th. Dongfeng Commercial Vehicle Company with the advantage of “Home†will continue the ecological concept of “ECO LIVE†with “China’s The Dongfeng World's Dongfeng is the theme and brings energy-saving and innovative products such as Dongfeng Tianlong, Dongfeng Hercules, Dongfeng Tianjin and key assemblies to demonstrate the economical, ecological and superior performance of its products, demonstrating the company's commitment to new technologies. Energy-saving and emission-reduction, improvement of ecological environment, and promotion of social sustainable development.
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