Developing National Brand Long Yao Decade of Achievement

On November 20, 2013, the “Leaping Glacier Start Dream” sponsored by Longxi Petrochemical Co., Ltd. came to an end in Beijing. The “ special oil for the Longyu cold area ” was used as the vehicle for the oversight of designated vehicles and quickly became the industry's Focus, and sought after by many users.

Tigers dragon plate rapid development

At present, China ranks second in the world as a major consumer of lubricants , and it is growing rapidly. Many international brands have entered the Chinese market because of China's huge market and vast development prospects. Shell, Mobil, Castrol and other foreign first-line brands, relying on their technology and brand advantages, have formed a pattern that dominates the Chinese lubricants market. However, with the development of independent brands in China in recent years, many national brands have also become brands that consumers are keen to choose. Among them, Longjing Lubricants is a leader in national enterprises.

Long Jun Petrochemical General Manager Shi Junfeng
Long Jun Petrochemical General Manager Shi Junfeng

Longxi Petrochemical, established in 2003, took root in Nanjing with the attitude of "Tiger Dragon" and quickly grew into a resource-saving, technologically innovative, and environmentally friendly lubricant with complete manufacturing equipment, advanced manufacturing processes, and a high sense of responsibility. Oil companies. As the fastest growing domestic lubricants company in recent years, Longji Petrochemical has always attached importance to product innovation, in recent years, has developed a series of unique products that can meet the needs of consumers special products. Including "Anti-seepage Poor" Lubricant that can solve vehicle oil leakage problems, "3E Tire Mate" tire auto-inflating repair machine that can quickly repair tires, and "Steel Shield" that can effectively solve cavitation erosion in wet liners of luxury passenger cars and heavy trucks. "Heavy duty antifreeze, LNG trucks and gas engine oils for passenger cars, etc., especially the cold zone special oils for cold weather launched in 2012, have received a warm welcome once listed, especially in the cold northeast region. It is even more popular.

"This time, we have specially developed the "Dragonflyer Extreme" for the leap forward action, and it is also one of the products of the Dragonfly. The Dragonfly Extreme is developed on the basis of special oil in the cold zone, with excellent low temperature fluidity and high temperature oil pressure stability. Sex and all-season features available throughout the year. Even at -40 °C can quickly start, you can ensure the smooth operation of the leap to fly." Long Jun, general manager of Petrochemical Shi Junfeng said.

With the progress of the implementation of State IV, Longji Petrochemical also keenly captured the business opportunities of the implementation of the emission standards, and successively launched the “Netway”, “Longxi No. 1”, “Longxiu Extreme” SM, SN steam engine oil, Pressed the "CI-4, CJ-4 diesel engine oil and other flagship products, and comprehensively strengthened the layout of high-end product lines, for Long Hao in the "National 3", "National 4" era, and even "National 5", "National 6" The lubricants market of the era has taken the initiative to complete the preliminary layout. At the same time, the company's Kelansu company, which specializes in the production of the national 4 and 5 emissions standard commercial vehicles, uses AdBlue products and their filling equipment. It is already the No. 1 AdBlue supplier in the Asia Pacific region.

In a short span of ten years, Longxi Petrochemical has become a leading company in the privately-owned lubricants company. Its product sales volume has doubled, and its market share has been continuously updated. "Only from this year, in less than a year, the sales of Longxi Petrochemical achieved a 400% growth," and won the "Best Marketing Innovation Award of the Year" and "China's Lubricant Industry's Most Influential Year in a Year". "National Brand" and "China Outstanding Marketing Award" are three honors.

Care for social feedback users

Longxi Petrochemical keeps in mind the development philosophy of “Constant quality and further service”. We are committed to bringing quality products to our customers. At the same time, we are always focused on the actual needs of our customers and provide them with real benefits.

It is understood that following the introduction of free lubricants activities last year, in September this year, Longxi Petrochemical held a large-scale free trial of the special oil for the Longyu Cold Zone, targeting major bus companies in Northeast China. "As of the end of this year, we will present 10,000-odd "cold-press" cold-area special oil worth 1.5 million yuan to major bus companies in the three northeastern provinces to ensure the smooth running of buses in the north in the winter. If you use the special cold oil for the Longyu cold area with better low temperature performance, you can no longer suffer from the “warm car.” Shi Junfeng, general manager of Longxi Petrochemicals, said that the free gift is for users to better understand the cold oil The quality of quality, for everyone better service.

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