“Brake products are one of the best products brought about by the third industrial wave of technological progress. Many new automobile technologies are based on the development of brake systems. Therefore, for brake companies, they are in the context of the new normal economy. , the opportunities outweigh the challenges. "China automobile Engineering Society Deputy Secretary-General Yan Jian expressed at the 12th annual Meeting of automotive brake systems industry.
Recently, the 12th Annual Automotive Braking System Industry Conference and Automobile Vacuum Pump Technology Seminar organized by the Automobile Association of Automobile Industry Branch of SAIC Motor and the Automobile Brake Committee were held in Danyang, Jiangsu. Experts from the China Association of Automobile Manufacturers and the China Automotive Engineering Society, as well as key personnel of the automotive brake system and vehicle manufacturers participated in the conference, and focused on the analysis of the industry situation of the entire vehicle and the automotive brake, and discussed how the enterprise and the industry Deal with issues such as the new normal.
China’s economy has entered a new normal state of slowdown in growth, and the auto industry will continue to develop at a low speed. This is a crucial period for the development of self-owned branded parts and components companies. How to deal with the new normal and seek transformation is an important issue at present for parts and components companies. Yan Jianlai Accurate judgments on the development of the brake industry have given the brake companies a "strengthen".
Brake business development opportunities outweigh challenges
â– Positively respond to opportunities greater than challenges
At present, the automotive industry is moving toward “four modernizations,†namely, lightening, electrification, intelligentization, and the development of transportation networks. Among them, energy-saving vehicles, new energy vehicles, and smart cars are the development priorities. "The self-driving car has developed rapidly and has a greater impact on the brake industry. It is mainly based on advanced driver assistance systems," said Ge Hong, technical manager of Shanghai Automotive Braking System Co., Ltd. In this regard, Cai Zengwei, chairman of the Automobile Brake Committee, stated that in the era of automatic driving, how to safely drive and how to control obstacles is a matter to be considered.
Therefore, under the impetus of the new normal, environmental protection and energy pressure and technological progress, the brake industry is facing unprecedented opportunities and challenges. At the same time, the rapid development of digitalization, networking, and intelligence not only requires the brake industry to integrate material technologies, product technologies, and recycling technologies, but also form a complete chain of technological innovation and development, and will also bring about changes in sales models. The relationship with the Internet will be closer and new industrial chains and interest chains will emerge. This series of changes requires companies to think hard, actively seek transformation, and seek development.
Yan Jianlai pointed out that non-traditional automotive companies, such as the Internet and advanced technology materials, are entering the automotive industry in a big way, and the momentum is very strong. Therefore, the brake companies should have a strong sense of crisis, accelerate the pace of change, and meet the challenges in a positive and aggressive manner. “Under the new normal, the opportunities of the braking system are greater than the challenges. The main points are as follows: First, it is conducive to structural adjustment in the brake sector, and the direction of adjustment is to further increase industrial concentration and reorganize the industry; second, the pace of development slows down. Enable companies to concentrate on R&D to improve product competitiveness; Third, to facilitate the adjustment of the development model in the brake field and improve professional capabilities; Fourth, brake companies can use this to increase the ability to synchronize research and development with OEMs and form a solid foundation. The strategic cooperation relationship." Yan Jianlai said.
â– Multiple layout innovation is the primary choice
Today, the brake market is very competitive. Foreign brands such as Bosch , Hella, and Jude rely on technology, equipment, and brand advantages to occupy most of the high-end automotive market. They are green, environmentally friendly and energy-efficient regardless of materials, production processes, or products. The concept; while some domestic self-owned brand companies have small scale and low technical content, they seek to find a place by pushing down prices.
In the face of the development of the domestic brake system, industry experts said that first of all, we must support the brake companies in terms of policies and funding to vigorously carry out technological transformation and improve the level of production automation; Second, we must accelerate the industrial restructuring of the brake industry and increase industrial concentration. , Extend the industrial chain; Third, we must speed up the research and development and production of high-end products, further increase the cost-effectiveness of products, and gradually replace imports to meet market demand.
Under the new situation, there have been some enterprises in the brake industry that have performed very prominently in the transformation and development. Zhejiang Asia Pacific Electromechanical Co., Ltd. (abbreviated as “Asia Pacific Stockâ€) responds to fierce market competition, increases investment in R&D, and uses innovative technologies to increase product competitiveness under the negative market demand and facing the pressure of production and sales. The 400,000 sets of electronic integrated rear caliper assembly with EPB technology transformation project won the national industrial transformation and upgrading project, and received a government grant of RMB 22.78 million. As a professional vacuum pump manufacturer, Jiangsu Meihua Machinery Co., Ltd. (abbreviated as "Meihua Machinery") has made independent innovation, making fine and powerful vacuum pumps a development target, and actively explored and innovated. Last year, Meihua Machinery was responsible for the drafting of the industry standard "Car vacuum pump performance requirements and bench test methods," the official implementation of its automotive vacuum pump laboratory to fill the gaps in China, the domestic first automotive pump body processing center and vacuum pump flexible assembly line has also been officially running.
In addition, with the development of automobiles in the direction of intelligence and electronics, brake companies have begun to lay out related fields. For example, Asia Pacific shares and ELAPHE, which specializes in electric vehicle and motor technology, set up a joint venture in China, and also invested in setting up a network. Auto Active Safety System Co., Ltd.; Zhejiang Wan'an Technology Co., Ltd. is targeting the new model of online sales, opening the official flagship store of Wan'an Technology in Tmall Mall, and expanding its sales channels, trials of hydropower businesses, and sales model innovation. A useful attempt.
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