In November 2013, the heavy-duty truck market sold about 63,000 vehicles, an increase of 29% from 49,000 vehicles in the same period of last year and an increase of 4% from October this year. The whole year is about to pass. Looking back to 2013, the industry has sold 69.08 million heavy trucks in the first 11 months, an increase of 18% year-on-year. Compared to the 366,000 vehicles in 2012, the net increase has reached more than 50,000 vehicles. The breakthrough of 700,000 vehicles in the year is just around the corner and it is expected to reach a scale of 750-760,000 vehicles.
From 2010, the domestic high-end heavy truck market is increasing at a rate of 1% per year; in 2012, the domestic heavy truck sales volume has fallen by 28%, but the high-end heavy truck market still maintains sales growth. In 2012, the sales volume of this market segment exceeded 10,000 units. .
All along, the high-end heavy-duty truck market in China has been the main target for the selection of imported trucks, but these imported vehicles have a common feature - high prices. The price of Scania, Volvo and Mercedes-Benz trucks in China is basically around a million. The price of high-end heavy-duty cards in Europe and America is a million yuan, equivalent to three domestic heavy trucks. Customers who can afford these imported brands are mainly large-scale logistics companies and special industries, which greatly limit the development space for imported brands. For the current logistics companies in China, they will not consider the cost of buying a car in order to pursue the influence of a certain imported brand. Therefore, if they can both have the quality of imported cars and the price of domestic cars, they will be the best choice for them. .
With the technological progress, product upgrading, and the transformation of the logistics industry in China's truck industry, it is an inevitable trend for the heavy-duty truck industry to become high-end. However, domestic companies consider not only price, cost and sales when positioning high-end products. What is more important is to make innovations and breakthroughs in the core technology and quality of products. Only in this way can the long-term development go towards the conjugate flow market.
In recent years, with the advancement of technology, there are more and more high-end heavy trucks in China. Major heavy truck companies such as China National Heavy Duty Truck, Dongfeng, Foton, FAW, Shaanxi Auto, Beiben, Hualing, and JAC have taken full advantage of resources to promote overseas expansion by expanding their overseas sales and enhancing their global competitiveness. Has covered hundreds of countries, the market is mainly distributed in Africa, the Middle East, Southeast Asia, Eastern Europe, Central and South America and other places. The overseas expansion of China's heavy-duty truck industry continues to increase, and it is inevitable that it will develop to the high-end. For users, this also means more choices.
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