What is the game? Game is the meaning of playing chess in China. Playing chess is a game of intellectual games. Of course, to expand the game, the wrestling between enterprises, the contest between merchants, the competition between stores, etc. can all be a game. In recent years, the development of LED lighting industry is booming, and the construction of lighting stores in Guzhen has been springing up. Knowing that the game is more likely to win business opportunities, how to stand out from the competition and stand out from the crowd? This is a question that store operators need to focus on. Stores such as the battlefield, such as shopping malls such as battlefields, lighting stores are also like battlefields. The lighting store is a platform that carries many transactions such as producers, distributors, consumers, and logistics companies. It is also a platform for gathering information flow, capital flow, logistics, and people flow. In the 30 years of development of Guzhen Lighting Industry, it has always been based on business. At this stage, with the rapid development of the lighting and lighting industry and the refinement of the terminal sales demand, the economy of the ancient town store is in full swing, and the market competition is intensifying. According to statistics, there are currently 45 professional lighting stores in Guzhen, of which 29 have been built and 16 are under construction. In addition, industry stakeholders have reported that due to the vacant phenomenon in some stores in the ancient town, the argument of oversupply in the ancient town stores is endless. But the so-called excess store market should be just a false proposition. The increase in the number of stores, although it will make the market tend to become saturated, but on the other hand, it can also promote competition among the various vendors, and jointly stage the battle for investment, which will drive the development of the store economy. More and more stores are opening, and the number of merchants is only so many, which is bound to lead to huge competitive pressures. The high rent is a fatal injury to the investment attraction of the store. Looking at the major stores in the ancient towns, it is said that competition is getting bigger and bigger. The sellers of all parties have tried their best to attract investment, and some have developed groups. Some have introduced various preferential policies. In any case, hypermarkets have the advantage of hypermarkets. Small stores have the characteristics of small stores. Each store has different ways of attracting investment. For example, the recent Star Alliance was established. Huayi Lighting and Kaiyuan Lighting are the two giants in the store, integrating strength, strengthening alliances and seizing the market. Another example is Deng Wang. In the layout of the store, with its superior geographical location, the merchants can have a good image display opportunity, and at the same time, they have perfect supporting facilities and introduce Yangcheng cuisine to attract customers and buyers. In terms of publicity and promotion, we will work together with hotels and hotels to increase publicity and promotion. All these are to ensure the interests of the merchants, support and help them develop, and expand the store. Grasping operations is the key to the large number of stores constantly appearing, the fierce competition they bring accelerates the reshuffle of the lighting market, but also brings new opportunities and challenges to the operators of the stores. The rents are falling, the market is not popular enough, and settled. Merchant investment and income are not directly proportional, e-commerce impact on direct sales stores, management and services. In the case of near-saturated market, the key to the survival of the store is to operate, and to achieve a qualitative breakthrough. Reasonable operation, including the need for the store to have its own core competitiveness, professional management team, resource integration capabilities, accurate positioning, perfect supporting services, etc., and strive to improve the profitability of the company, help companies to promote. The operation of the lighting store has a 2:2:6 operating principle: the pre-market planning accounts for 20% of the project, and the medium-term market investment accounts for 20% of the project. The post-market operation is the most important, accounting for 60% of the project. Responsible attitude to form a responsible market operation team plays a decisive role in store operations. As the number of stores continues to increase, the market is gradually becoming saturated, so it is crucial that the store has a clear and accurate positioning. The positioning of lighting stores should shift from operating goods to business services and operating consumption, and more scientifically look at the dialectical relationship between brands and services, focusing on credit and service operations. For lighting stores, investment can be described as its lifeline. The investment is good, and the follow-up operation of the entire store can continue effectively. In general, there is a line of life and death in the store, which is also called the profit and loss line (the occupancy rate is 70). Different merchants, investment situation is different. Now that the market is facing further optimization, the store is actually a platform for commercial aggregation. The main function is divergence and aggregation. Divergence is the expansion of model replication. For example, the Beijing market is doing well, and then opening up markets such as Shanghai and Tianjin. This is the process of fission: aggregation is an internal optimization combination. In the case of bad market conditions, it does not give up continuous expansion. Actively optimize software and hardware facilities, strengthen store services, and attract resources from superior manufacturers. The store should know how to promote. If the previous investment is the cornerstone of the store operation, the later promotion is the source of the continuous operation and development of the store. At present, many lighting stores have increased their advertising and use of the timing of holidays to organize promotions, exhibitions and other activities to enhance the popularity of the store, in order to help merchants increase turnover. However, in the old town, the store side rarely cooperates with merchants to organize activities for customers. The reporter visited several major stores and found that there was very little traffic in the store, and most of the sellers stayed in the role of the charter. Most of them only relied on collecting rental profits, and the business risks and pressures were more concentrated on the merchants. In fact, for any store, it is built on the platform product platform, resource platform, information platform, logistics platform, communication platform and display platform. Therefore, the store operation management must use the platform's thinking to operate a store, not just a landlord. The essence of any store is a trading platform that allows merchants to do business and have greater profitability and room for growth. It is an important criterion for assessing whether a store is thriving or not. In general, a successful store should not have only one advantage, but need to cooperate with all aspects to create an overall advantage; a failed store may be screwed up only because of a certain problem. . The so-called Jinbei Silver Cup is not as good as the merchant's reputation. It is very important to operate the store. The scale of the store is large and the facilities are perfect. If you can't create benefits for the merchants and can't create value for the buyers, they are just stunned. How do buyers agree that your store is good or not, mainly depends on whether you can order a good light, order the required lights, order a cost-effective light, or take back the lights to sell and make money. I feel that your store is good; and tenants think that if you have business in your business, you will feel that your store is good; in addition, for the industry, you can have better experience and concept transfer, so that the industry can develop steadily and healthily. This is the long-term development path of the store.
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