Chang'an Heavy Duty Trucks Plan National Heavy Duty Truck Market


Taiyuan Chang'an Heavy-Duty Truck Co., Ltd. (hereinafter abbreviated as: Chang'an Heavy Duty Truck) is affiliated with Changan Automobile Group, China's third largest automotive group . As a key strategic cooperation project between Shanxi Province and the China Ordnance Equipment Group, and a key project to revitalize the equipment manufacturing industry in Shanxi Province, Chang'an Heavy-duty Trucks was responsible for the revitalization of the Shanxi automobile industry. In 2010, Chang'an Heavy Duty Truck officially entered the heavy vehicle industry such as dump trucks and special vehicles. To further improve the product lineage of Changan Automobile Group. "We must not only occupy the Shanxi market, but also must enter the top five in the field of heavy-duty vehicles throughout the country," said Tian Min, general manager of Chang'an Heavy Duty Truck.

Strong technical force based in Shanxi to enter the country

Changan Heavy Duty Truck
Changan Heavy Duty Truck Products

Changan Heavy Duty Truck is a wholly-owned subsidiary of China Changan Automobile Group Co., Ltd. established in 2007 based on the reorganization of Shanxi Provincial Automobile Industry Group Co., Ltd. Tian Min, general manager of Chang'an Heavy Duty Truck , said in an interview with the HC Construction Machinery Network editor that Changan Heavy-Duty Truck has two main reasons for setting up in Taiyuan, one is local demand in Shanxi Province. Shanxi is a big resource province and the coal industry is a pillar industry in Shanxi. Shanxi's local government is undergoing industrial adjustment and needs such a pillar industry. The birth of Chang'an Heavy Duty Truck is a fancy to the Shanxi market. In addition, China also needs a large dump truck, special vehicles and Other heavy-duty vehicle bases, which are in great demand.

Secondly, the former Shanxi Provincial Automobile Industry Group Co., Ltd. is a veteran state-owned enterprise. It has become a country's burden for years of losses. The Changan Automobile Group itself needs to be large and powerful and lacks a platform. Although Changan Automobile has more than 20 vehicle fleets in the country, its product lineage is not very complete. Therefore, the completion of Changan Heavy Duty Truck is a common need of both parties. After the completion of Changan Heavy-duty Trucks, the local government has clearly stated that it fully supports Chang'an Heavy Duty Trucks to become bigger and stronger in the post-planning of the entire industry.

“First of all, it is necessary to determine the dominant position in this province of Shanxi and strive to win one-third of the dump truck market in 2010.” According to Tian Min’s introduction, due to its special geographical location, Shanxi has a huge market and has always been a battleground for military strategists. Many companies are eyeing this huge cake. Therefore, there is no single dominant situation. Changan Heavy Duty Truck hopes to use its own technology and service advantages to break the existing pattern. In fact, in the special-purpose vehicle market, Chang'an Heavy Duty Truck has already accounted for more than one-third of Shanxi's share.

“Based on Shanxi, it has expanded outwards by radiation. This is our development strategy.” In addition to Shanxi, the key development areas are Inner Mongolia, Henan and Shandong. Tian Min said that it does not rule out the leaps and bounds of individual areas, such as Sichuan, Chang'an Heavy Duty Truck has been widely recognized in Sichuan. Hainan, Northeast China, and Tibet are the provinces that are not considered for the time being and do not have outlets. "In addition to these places, other provinces will be covered in 2010, and the coverage rate has reached 85% of the target value."

The author understands that Chang'an Heavy Duty Truck's service network in Shanxi Province is to serve the village and cover every town. However, Shanxi temporarily no longer recruits agents because the new plant was soon established and production capacity could not keep up for the time being. Orders were already full by March. After 2010, sales volume is expected to be more than three times that of 2009. In response to the author's proposed agency outlets, only 15% of space is left for future expansion. Tian said: “The national convention will be held in June and the capacity is continuously adjusted. If the production capacity can keep up, our target value will be further improved. .

Striving for success as the top five in the industry

"The 'big ten billion' is our most important development goal." Tian Min solemnly stated. The top five billion, that is, the use of five years, the output value and income of more than 15 billion, among the top five in the industry. Is this goal too grand? Tian Min heartily laughed: “The top five billion is not just a slogan, but it has already been implemented with solid steps and arrangements.” Tian Min gave the author an example. Changan Automobile Group raised the output value for three years in 2006. The goal of quadrupling was considered by the industry as empty talk. In 2006, the production and sales volume of Changan Automobile Group was 600,000 units. In 2009, it reached 1.5 million units, far exceeding the target value at that time.

It can be seen from this that Chang'an Heavy Duty Trucks not only has such determination but also has such strength. Chang'an Heavy Duty Truck has already set a year-long plan, which will increase by one percentage point each year over the next five years. "If you can account for 5% of the national market share, not to mention the top five, at least the top ten positions can not run away." Tian Min said.

The author understands that Changan Heavy Duty Trucks is advancing into the field of heavy-duty vehicles, relying mainly on two major advantages. The first is the manpower advantage of the entire Changan Automobile Group. Chang'an Automobile Group is the third largest automotive group in the country and has a leading position in the talent pool. In addition, Chang'an Chongqi is constantly introducing talented people in all fields to become thirsty. Tian Min said that Changan Heavy Duty Truck has long-term plans for technology and has reached long-term cooperation agreements with professional research institutes such as the Tsinghua University Research Institute to strive to maintain its leading position in technology. At present, Changan Heavy Duty Truck mainly produces mainstream products in the market and belongs to the improvement of research and development products. Soon, new products with completely independent intellectual property rights will be freshly baked.

When referring to new products, Tian Min specifically introduced the author to the exhibition. At the Beijing Auto Show in April, Changan Heavy Duty Truck will exhibit a new type of natural gas vehicle. There are three series. These three series have already had very good sales in Shanxi Province and are mainly sold in Shanxi Province. Because of the geographical features of Shanxi, it will require a large number of such models, especially in the mining area. Taking natural gas as a fuel for power, it is a new energy vehicle. Shanxi has a rich natural gas resource. A certain amount of natural gas will be generated during the mining process in the mining area, which can save the cost to a great extent.

At present, Chang'an Heavy Duty Truck's domestic and foreign businesses are booming. In 2009, there were only 10 to 60 Changan-Hebei cooperators in the country, and now it has reached 120. In the past few days, a number of foreign customers visited Changan Heavy Gas, and Xinjiang dealers have signed more foreign orders. Tian Min told the author: "Iranian customers have made it clear that as long as my factory gets a foreign trade permit, it will be immediately traded." At present, Changan Heavy Duty Truck is still based on the domestic market, foreign markets for the time being do not make key considerations.

The so-called good weather, and I ponder carefully, Changan Heavy Duty Truck actually has accounted for 33%. Tianshi was motivated by the revitalization plan of the automobile industry and the follow-up stimulus of the 4 trillion economic stimulus policies. Geographical conditions have established a firm foothold in such a huge market in Shanxi; people have won the full support of the Shanxi local government and Leading talent pool. It seems that Chang'an Heavy Duty Trucks has entered the national top five industry, not empty talk. Special vehicles, dump trucks and other heavy-duty vehicles will usher in new industry giants.

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Soldiers Group

China Ordnance Equipment Group Corp. (referred to as "Bingzuo Group") is an ultra-large enterprise group approved by the State Council. It is an authorized investment agency of the State and is managed by the State Council. China Ordnance Equipment Group Co., Ltd. is an important strategic deterrent force of the country, an important guarantee for national security, an important economic foundation for the Chinese Communist Party to govern, and the most dynamic military-civilian combination super-large military industry group in China. The group company has nearly 60 research and development, production, and trading companies, with total assets and main business income exceeding 100 billion yuan and more than 120,000 employees.

The Bingzhuang Group owns more than 40 industrial enterprises including Chang'an Automobile (Group) Co., Ltd., China Jialing Industrial Co., Ltd., and Jianshe Industry (Group) Co., Ltd., and has 4 research institutes and 3 research and development centers in the world. More than 30 countries and regions have established production bases or marketing agencies, and products have been sold to more than 100 countries and regions in the world.

Changan Automobile Group

China Chang'an Automobile Group Co., Ltd. is an ultra-large auto enterprise group established with the approval of the State Council. The company was formerly known as China Southern Industrial Automobile Co., Ltd. and on July 1, 2009, approved by the State Administration for Industry and Commerce, it officially became its current name. In 2008, the Group sold more than 860,000 vehicles and ranked fourth among Chinese auto manufacturers. The Group's total assets are RMB 5105.1 billion and its headquarters is in Beijing.

China Changan Automobile Group is one of the few companies in the Chinese automotive industry that has the capability to produce full-spectrum vehicles. The company's products include cars, SUVs, MPVs, minivans, minivans, heavy goods vehicles, special vehicles, automotive engines and parts. China Changan Automobile Group has established overseas bases in countries such as Malaysia, Vietnam, Iran, and Ukraine, and has become China's auto enterprise group with the most extensive production base. In 2009, the scale of production and sales was close to 2 million vehicles, which basically reached the goal set forth in the National Automobile Industry Adjustment and Revitalization Plan, which aims to cultivate large-scale automobile enterprise groups with a production and sales scale of more than 2 million vehicles.

Changan Heavy Duty Truck

Taiyuan Chang'an Heavy-duty Truck Co., Ltd. (formerly known as Taiyuan South Heavy-duty Truck Co., Ltd., which was more recently known as September 2010) was established by China Changan Automobile Group Co., Ltd. in 2007 based on the restructuring of Shanxi Provincial Automobile Industry Group Co., Ltd. The wholly-owned subsidiary company integrates R&D, production and sales, and its main products are various types of dump trucks, tractors, road transport vehicles, gas vehicles, and special vehicles. The new base is located in the southernmost tip of the Taiyuan Economic and Technological Development Zone. It covers an area of ​​750 acres and is the largest commercial vehicle production base in Shanxi. Advanced equipment, four complete layout of the process, with the current domestic large-scale heavy vehicle assembly shop. All use of intelligent, information management, the entire line of production capacity of 50,000 units.

Chang'an C&T has a Beijing R&D center jointly established with Tsinghua University and a provincial R&D center located in Taiyuan. It has successfully passed the national ISO9001-2000 quality system certification, and its marketing network has spread all over the country, and has achieved exports from many countries. The talent selection model for “select, use, educate, and stay” is Chang'an Heavy-duty Auto Group. Through the gradual implementation of the SPS Lean Production Management System, we strengthened lean management, deepened employee training, and steadily improved our production operations. After continuous construction, Chang'an Heavy Duty Truck gradually formed a "stable atmosphere and excellent and consistent" heavy truck culture. Adhering to the implementation concept of "Talent First, Striving for First-Class, Rejecting Excuses, and Acting Now", Changan Heavy Duty Trucks will strive for excellence, make quality, and make features, and will write a brand new message for the revitalization of China's heavy-duty truck industry. Development chapter.



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