The list of "China's Most Valuable Trademarks 500" selected by the China Brand Institute has been announced. "Weichai" ranks 81st in the 500 strongest with a trademark value of 2.251 billion yuan, ranking first in China's most valuable trademark diesel engine industry.
Brands can't deal directly, and they can only transfer the trademark when the brand is transferred. Trademark value is the price of the brand value at the time of transaction, and it can be said that it is the most real brand value. This evaluation is mainly based on the profit level of the company in the last two years to speculate on the possible excess profits of the brand in the future, and then consider the industry characteristics, market conditions, brand market status, brand history and other factors to be trimmed. The evaluation data comes from the statistical data of listed companies' financial reports, industry organizations or the government.
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