Construction Machinery: Return to Rationality

The construction machinery industry has never lacked passion and heroism, so it has grown for 10 years, has doubled, and has won a series of laurel wreaths in China's machinery and equipment manufacturing industry with the fastest growth rate and the most competitive machinery industry in the global market... ... Even the richest people in China were born here.

The major features of the construction machinery industry, including the exploitation of cities, the seizure of mountains, the capital operation, and the long-sleeved dance, have also created wealth myths. Ten millionaires and billionaires have been the richest people in China, at least stating that the wealth effect of this industry is outstanding. Therefore, according to the natural attributes of capital, it will inevitably result in the trend and selectivity of capital. In other words, the ultra-high profits of China's construction machinery industry, especially excavators, make people's hearts and minds, and it is not surprising that they are eager to take advantage of profits. In addition, the industry’s self-satisfaction and upstart-like publicity have caused the gold to attract gold. Intensification of the phenomenon.

The Chinese construction machinery industry needs healthy and healthy development. Just like a healthy human body, we must not only have a healthy body, but also need a sound personality and mentality.

“Cooling down and fever reduction” is not to be delayed for a few years. Well-informed people pointed out that the Chinese construction machinery industry needs to amend its development ideas and it is necessary to cultivate excellent industry culture to ensure the sound development of the enterprise.

After nearly a decade of rapid development, it is fair to say that China's construction machinery industry needs to be precipitated and calm, and it needs more reason. Longer than scale competition, like attacking mountains, and occupying hill as king, the industry is flooded with noise and noise, and product homogeneity is serious. Basic problems such as basic parts and key parts have not been resolved for a long time, and some basic skills such as technical reform and R&D have been eliminated. Ignore or even ignore it. Therefore, knowledgeable people say that the market is deserted and may not be a bad thing for the industry that deals with overheating and fever!

If there is vicious competition, if there are more bad debts, the excavator's price war will be inevitable. The market competition is short-sleeved, and the most effective method is naturally the price war. This is the most common and most convenient way. However, killing one enemy is a loss of eight hundred. And the decisive factor of price, the only condition in the market economy is the supply and demand relationship! Therefore, human intervention is not only unrealistic but also impossible to achieve!

For the latter entrants, as the industry's threshold rises and good performance is maintained, it will inevitably require more capabilities and efforts.

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